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"Marketing 101"

2
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if you live in any major city,

3
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you see 800 ads a day.

4
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In most of them, models are
going to be looking at you

5
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like they want to fuck you.

6
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You're so used to this that you
don't even notice it anymore,

7
00:00:38,240 --> 00:00:39,844
but your body does.

8
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Your heart rate increases,

9
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your pupils dilate,
you breathe faster...

10
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You become more alert.

11
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You've been tapped.

12
00:00:49,280 --> 00:00:51,442
Looking at a billboard
is supposed to feel

13
00:00:51,600 --> 00:00:53,250
like love at first sight.

14
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But it's not real.
It's just marketing.

15
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And without that,

16
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you wouldn't even know
who you are.

17
00:01:01,560 --> 00:01:03,767
You see, the first thing
you learn in business school

18
00:01:03,920 --> 00:01:07,527
is that you need to market yourself
before the ads do it for you.

19
00:01:07,680 --> 00:01:09,921
Which is why they teach you
to pick a new name...

20
00:01:10,080 --> 00:01:11,844
brand yourself
and become the product

21
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- that you're trying to sell.
- Your name's scat?

22
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Yeah, my name's scat.

23
00:01:16,120 --> 00:01:18,361
A name he chose
because it was closely associated

24
00:01:18,520 --> 00:01:21,922
- with jazz, beat poetry and...
- Animal shit.

25
00:01:22,080 --> 00:01:25,801
N... like jazz.
It's a type of music.

26
00:01:25,960 --> 00:01:27,530
You've had 16 sexual partners?

27
00:01:27,680 --> 00:01:29,808
- Okay...
- Yeah.

28
00:01:29,960 --> 00:01:32,088
Provided your blood test
comes back negative,

29
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that'll be $54.

30
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Fifty... don't you think my sperm's
worth a little more than that?

31
00:01:37,560 --> 00:01:39,722
Because you've had
16 sexual partners,

32
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there's already a 90% risk...

33
00:01:42,000 --> 00:01:44,162
But I put on my form
that I don't have an sti.

34
00:01:44,320 --> 00:01:45,924
You could have
written anything.

35
00:01:46,120 --> 00:01:47,929
Ma'am, what am I supposed
to do with $54?

36
00:01:48,080 --> 00:01:51,527
I can't pay my rent with $54.

37
00:01:51,680 --> 00:01:53,330
Do you know how hard it is for me

38
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to just give away my future spawn
for 54 bucks?

39
00:01:56,440 --> 00:01:58,807
- How do you think they'd feel?
- Shh.

40
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Cool name.

41
00:02:01,640 --> 00:02:03,768
This is scat's roommate sneaky Pete.

42
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He broke his jaw sophomore year
after a motorcycle accident,

43
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and had it wired shut.
He couldn't speak for three months.

44
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The accident just so happened
to coincide with "marketing 304:".

45
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"Persona creation," where sneaky Pete
received the only perfect score.

46
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He hasn't said a word since.

47
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You're a perfect candidate, Mr. Pete.

48
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This is wonderful.
Provided your blood test...

49
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Pete visited the health clinic
18 times his freshman year,

50
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and it wasn't because he had the flu.

51
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That will be $270.

52
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But the truth doesn't matter,

53
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because perception is reality.

54
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Saving it for marriage.

55
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It's all just...

56
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Marketing.

57
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$54 a week?

58
00:02:44,960 --> 00:02:46,928
Your sister makes more
at her lemonade stand.

59
00:02:47,080 --> 00:02:50,527
Mom, it's just temporary.
Competition's stiff in this climate.

60
00:02:50,680 --> 00:02:52,250
- You're settling.
- I'll get...

61
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you used to be so innovative.

62
00:02:54,560 --> 00:02:56,722
Remember when you won
the science fair, Michael?

63
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Mom, my name is scat now.

64
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This form is now...

65
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Recapping the stories...

66
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Introducing the tiddy bear.

67
00:03:07,120 --> 00:03:09,122
That's t-I-d-d-y bear.

68
00:03:09,280 --> 00:03:11,169
The cute little guy
that eliminates all those

69
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irritating shoulder-strap problems.

70
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Designed to make
driving more comfortable,

71
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the tiddy bear snaps
onto your shoulder strap

72
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and moves up and down to eliminate
uncomfortable pressure...

73
00:03:21,240 --> 00:03:24,722
- Going to bed?
- Now you can have you own tiddy bear,

74
00:03:24,880 --> 00:03:26,803
and eliminate those annoying shoulder...

75
00:03:26,960 --> 00:03:28,291
They say every person has three

76
00:03:28,440 --> 00:03:30,807
million-dollar ideas in their life.

77
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Scat had three of them
before he turned seven...

78
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- See you tomorrow.
- ...And many after.

79
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In high school, he won
the state science fair

80
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for inventing
a new flavor of ice cream.

81
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165 people showed up
for the taste test.

82
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They just wanted vanilla.

83
00:03:45,280 --> 00:03:48,250
You see, people don't care
about something new.

84
00:03:48,400 --> 00:03:51,051
They just want the same old thing

85
00:03:51,200 --> 00:03:53,009
behind a new, sexier label...

86
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Fuck!

87
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Because taste doesn't matter.

88
00:04:00,440 --> 00:04:01,965
It's all about the branding.

89
00:04:02,120 --> 00:04:04,521
And without that...

90
00:04:08,440 --> 00:04:10,363
It's just syrup and water.

91
00:04:14,600 --> 00:04:16,841
Pete, you awake?

92
00:04:19,520 --> 00:04:20,851
I have an idea...

93
00:04:21,000 --> 00:04:23,241
It's a drink idea. It just clicked!

94
00:04:23,400 --> 00:04:24,811
I'm gonna run with this, Pete.

95
00:04:24,960 --> 00:04:26,769
I really think this
could be it for me.

96
00:04:26,920 --> 00:04:29,571
I might even be able to pull you in too.
You've got great ideas.

97
00:04:29,720 --> 00:04:31,609
What do you think?
Do I... I mean do I go indie?

98
00:04:31,760 --> 00:04:33,444
Do I try to sell
to one of the majors?

99
00:04:34,920 --> 00:04:37,287
Yeah, it definitely
feels mainstream.

100
00:04:37,440 --> 00:04:39,329
One of the majors.

101
00:04:39,480 --> 00:04:42,131
I just need to get it
in front of the right guy.

102
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Little did he know

103
00:04:45,160 --> 00:04:47,481
her name is six.

104
00:04:48,760 --> 00:04:50,285
Wow.

105
00:04:51,920 --> 00:04:53,843
Six sounds like sex.

106
00:04:54,000 --> 00:04:55,684
That's the point.

107
00:04:55,840 --> 00:04:57,842
Studies show that
the more men associate

108
00:04:58,000 --> 00:05:01,163
sex with decision-making, the more
likely their answer will be "yes"

109
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- to anything that you might request.
- Morning, six!

110
00:05:04,000 --> 00:05:05,525
"What was the question?"
You might ask.

111
00:05:05,680 --> 00:05:07,170
- Grade a.
- Great ass.

112
00:05:08,480 --> 00:05:10,608
Do you really think it matters?

113
00:05:10,760 --> 00:05:13,525
Addy. This is Beth.

114
00:05:13,680 --> 00:05:15,603
Sure!

115
00:05:15,760 --> 00:05:18,604
Welcome to the Addison company,
how may I help you?

116
00:05:18,760 --> 00:05:20,922
Hello, Beth is it?

117
00:05:21,080 --> 00:05:23,200
I'm the brother to your
new products marketing manager

118
00:05:23,240 --> 00:05:25,004
and I...

119
00:05:25,160 --> 00:05:27,606
It's the whole family. We have
this special birthday surprise planned...

120
00:05:27,800 --> 00:05:29,245
who do you wish to see, sir?

121
00:05:29,400 --> 00:05:31,084
- Six.
- I'm sorry,

122
00:05:31,240 --> 00:05:33,641
new products doesn't accept
unscheduled meetings.

123
00:05:33,800 --> 00:05:35,802
Yeah, I know that, Beth.
That's why I'm here.

124
00:05:35,960 --> 00:05:38,167
I was hoping you'd put me through to her
so that I can sort this all out.

125
00:05:38,320 --> 00:05:39,810
Addy. This is Beth!

126
00:05:39,960 --> 00:05:42,804
Sure, you're welcome!

127
00:05:43,800 --> 00:05:46,485
I'm sorry, new products doesn't
accept unsolicited calls.

128
00:05:46,640 --> 00:05:49,689
Tell me, Beth, how do you suggest
that I contact my own sister?

129
00:05:49,840 --> 00:05:51,444
I refuse to solicit a call.

130
00:05:51,600 --> 00:05:53,409
- That's just absurd.
- Try her cell.

131
00:05:53,560 --> 00:05:56,530
Have a nice day, sir.

132
00:05:56,680 --> 00:05:58,125
Addy. This is Beth.

133
00:05:58,280 --> 00:06:00,123
Yeah, the ingredients
in Addison beverages

134
00:06:00,280 --> 00:06:01,884
are suitable for a vegetarian.

135
00:06:16,000 --> 00:06:17,604
Should we reschedule?

136
00:06:17,760 --> 00:06:19,046
No, I don't know.

137
00:06:24,840 --> 00:06:27,525
Not sure how long
we'll have to stay out here.

138
00:06:33,960 --> 00:06:35,610
All over my phone.

139
00:06:35,760 --> 00:06:37,489
I suppose we should stand over here.

140
00:06:37,640 --> 00:06:39,400
You know how they first
marketed fire alarms?

141
00:06:39,520 --> 00:06:41,682
- Hired arsonists.
- Yeah.

142
00:06:41,880 --> 00:06:43,962
"Marketing 101"

143
00:06:44,120 --> 00:06:47,044
I hear 'em from my manicurist,
my pilates instructor,

144
00:06:47,200 --> 00:06:49,328
my girlfriend.
I don't need yours.

145
00:06:49,480 --> 00:06:51,323
You don't need my what?

146
00:06:52,840 --> 00:06:54,080
A drink idea.

147
00:06:56,000 --> 00:06:58,367
Bravo.

148
00:06:58,560 --> 00:07:01,291
You've got the sex thing,
you've got the wealth thing,

149
00:07:01,480 --> 00:07:04,643
- you've totally got the mystery thing.
- You think this is an image?

150
00:07:04,800 --> 00:07:07,326
You're right.
Don't ruin the magic.

151
00:07:07,480 --> 00:07:09,084
The insurance company only obligates

152
00:07:09,280 --> 00:07:11,567
a four-minute mandatory evacuation
for all fire alarms,

153
00:07:11,720 --> 00:07:14,405
which means you have 25 seconds
before addy starts losing money.

154
00:07:14,560 --> 00:07:16,608
What? Can't we set up
a meeting, something?

155
00:07:16,760 --> 00:07:18,808
I have an idea that could make
your company millions of dollars

156
00:07:19,000 --> 00:07:20,286
and you're giving me 30 seconds?

157
00:07:20,440 --> 00:07:22,090
That's how long we have
to sell our customers.

158
00:07:22,240 --> 00:07:24,527
It's called advertising.
Five seconds.

159
00:07:26,160 --> 00:07:27,844
All right.

160
00:07:28,000 --> 00:07:30,924
Okay okay!
Jet black can called "fukk"!

161
00:07:35,200 --> 00:07:37,771
8:00 pm, alain ducasse.

162
00:07:40,640 --> 00:07:42,642
11:00 am, coffee.
I don't do dinner.

163
00:07:42,800 --> 00:07:44,245
12:00, lunch!

164
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Abe & Arthur's.

165
00:07:45,880 --> 00:07:47,928
Or I'm going to zephco.

166
00:07:50,520 --> 00:07:52,841
Tampering with a fire alarm
is a federal offense.

167
00:07:56,880 --> 00:07:59,645
Men categorize women
in one of four ways:

168
00:07:59,800 --> 00:08:03,202
Mothers, virgins, sluts and bitches.

169
00:08:04,640 --> 00:08:06,324
Of course, none of the above

170
00:08:06,480 --> 00:08:08,926
is suitable for the modern
businesswoman.

171
00:08:09,080 --> 00:08:10,401
But you can create your own image

172
00:08:10,520 --> 00:08:13,922
by selecting pieces of each archetype
that work for you.

173
00:08:14,080 --> 00:08:16,401
For example,
the sexual attractiveness...

174
00:08:16,600 --> 00:08:18,329
Of the slut.

175
00:08:20,360 --> 00:08:22,931
The wisdom of the mother.

176
00:08:23,960 --> 00:08:26,531
The integrity of the virgin.

177
00:08:26,680 --> 00:08:29,001
The independence of the bitch.

178
00:08:29,160 --> 00:08:32,881
This leaves men confused
and unable to pigeon-hole you.

179
00:08:33,040 --> 00:08:35,611
What they're forced to do instead is

180
00:08:35,760 --> 00:08:37,489
take you seriously.

181
00:08:38,520 --> 00:08:40,602
- Mr. scat.
- Ms. six.

182
00:08:40,760 --> 00:08:43,331
As this is a business lunch,
a handshake is appropriate.

183
00:08:43,480 --> 00:08:46,404
I completely agree. I always say
lunch lubricates business.

184
00:08:46,560 --> 00:08:48,528
- Lubricates what?
- Nothing. I don't lubricate.

185
00:08:48,680 --> 00:08:50,250
- Mr. scat...
- Scat.

186
00:08:50,400 --> 00:08:52,846
- This idea of yours, "fuck"...
- Yeah, that's f-u-k-k.

187
00:08:53,000 --> 00:08:54,729
That addresses my first concern.

188
00:08:54,880 --> 00:08:57,201
Now, with regard to the target market,

189
00:08:57,360 --> 00:09:00,603
I'm assuming you're after the young,
cynical image-conscious consumer?

190
00:09:00,760 --> 00:09:01,921
Like yourself.

191
00:09:02,080 --> 00:09:05,641
Mr. scat, don't confuse me
with a consumer. I don't buy anything.

192
00:09:05,800 --> 00:09:07,484
Exactly, it'd be like drinking irony.

193
00:09:08,720 --> 00:09:10,085
No, we're not ready yet.

194
00:09:10,240 --> 00:09:12,402
Did you have any thoughts on taste?

195
00:09:12,560 --> 00:09:14,244
Well, no.

196
00:09:14,400 --> 00:09:16,926
People don't buy energy drinks
based on taste, do they?

197
00:09:17,080 --> 00:09:18,844
No, I was just wondering.

198
00:09:19,000 --> 00:09:21,002
Well, then...

199
00:09:21,200 --> 00:09:24,329
Something eye-wateringly sharp
with a kind of chemical aftertaste,

200
00:09:24,480 --> 00:09:26,244
so you think, "this must be powerful!"

201
00:09:32,120 --> 00:09:34,441
Good. Good.

202
00:09:35,960 --> 00:09:37,769
- Where are you going?
- I'm leaving.

203
00:09:37,920 --> 00:09:39,763
What about lunch?

204
00:09:39,920 --> 00:09:41,490
Mm-hmm.

205
00:09:50,480 --> 00:09:53,165
May I say you're very young to be
managing your own department?

206
00:09:53,360 --> 00:09:55,010
I'm 21.

207
00:09:55,160 --> 00:09:56,730
No, seriously...

208
00:09:56,880 --> 00:09:59,087
21.

209
00:09:59,280 --> 00:10:01,726
I'll give you 25... okay, 24.

210
00:10:01,880 --> 00:10:04,281
Mr. scat, I am 21.
Now deal with it.

211
00:10:04,440 --> 00:10:06,204
Okay, marketer to marketer,

212
00:10:06,360 --> 00:10:08,408
- you're not 21, and...
- What?

213
00:10:08,560 --> 00:10:10,927
You're “of 93v-

214
00:10:11,080 --> 00:10:13,128
I graduated from
high school when I was 15,

215
00:10:13,280 --> 00:10:15,044
courtesy of an
advanced-learning program.

216
00:10:15,200 --> 00:10:17,806
I did four years at ucla,
an mba at Stanford,

217
00:10:17,960 --> 00:10:20,281
and now after three months
at Addison, I am 21 years old.

218
00:10:20,440 --> 00:10:22,249
I lie about going to Stanford too.

219
00:10:22,400 --> 00:10:24,040
Perhaps you should
see someone about that.

220
00:10:24,080 --> 00:10:27,562
Look, fukk's mediocre,
it's not great.

221
00:10:27,720 --> 00:10:30,485
I was thinking, what if the can
has a ton of compressed air in it

222
00:10:30,640 --> 00:10:32,085
so that when you pop one,
everyone around hears it?

223
00:10:32,240 --> 00:10:34,766
No, we had a bad experience
with aeration in Massachusetts.

224
00:10:34,920 --> 00:10:38,003
300 people called to complain
about excessive gassiness.

225
00:10:38,160 --> 00:10:40,606
And besides, there was
that exploding-can fatality.

226
00:10:40,760 --> 00:10:43,331
Have I had you sign
a non-disclosure form?

227
00:10:43,480 --> 00:10:44,686
- No.
- I'm going to need you to do that.

228
00:10:44,840 --> 00:10:46,410
I'll come into your office tomorrow.

229
00:10:46,560 --> 00:10:48,688
Actually I don't need you to come in
until we present to the board,

230
00:10:48,840 --> 00:10:50,046
and they don't convene until next week.

231
00:10:50,200 --> 00:10:52,965
- I'll courier you the form.
- Mediocre, huh?

232
00:10:53,120 --> 00:10:55,521
Look, I work for a company
that could buy

233
00:10:55,680 --> 00:10:57,682
a continent if they wanted to.

234
00:10:57,880 --> 00:10:59,769
I have people that fix ideas.

235
00:10:59,920 --> 00:11:01,763
Addiland? Hmm.

236
00:11:01,920 --> 00:11:03,729
The point is just sit tight.

237
00:11:03,880 --> 00:11:06,480
I'm going to have my team
work through the night to make it great.

238
00:11:06,640 --> 00:11:08,324
I'm assembling them now.

239
00:11:08,520 --> 00:11:09,681
Okay.

240
00:11:09,840 --> 00:11:11,763
- Okay.
- Could you not use that word?

241
00:11:11,920 --> 00:11:13,445
"Okay"?

242
00:11:13,600 --> 00:11:16,251
Look, "addy" is the second most
well-known word in the world.

243
00:11:16,440 --> 00:11:18,010
We're shooting for number one.

244
00:11:18,160 --> 00:11:19,571
- You get me?
- I get you.

245
00:11:20,840 --> 00:11:23,002
- Why six?
- What?

246
00:11:23,200 --> 00:11:26,409
Why did you pick six?
Why not, you know, five?

247
00:11:26,560 --> 00:11:29,564
I didn't pick it.
It is my real name.

248
00:11:29,720 --> 00:11:32,121
Nobody's parents give them
an unusually cool name.

249
00:11:32,280 --> 00:11:33,611
There are only
parent-given regular names

250
00:11:33,760 --> 00:11:35,967
and parent-given
embarrassing names.

251
00:11:36,120 --> 00:11:38,930
I went to school with a kid named petal,
for Christ's sake.

252
00:11:39,080 --> 00:11:41,890
I hate to wreck your theory,
but I was named six by my parents.

253
00:11:42,040 --> 00:11:43,371
Although not at first.

254
00:11:43,520 --> 00:11:45,522
When I was born,
I was christened "zero,"

255
00:11:45,720 --> 00:11:48,200
when I turned one,
I was renamed to "one."

256
00:11:48,360 --> 00:11:51,011
It was actually quite touching,
having my name as well as my age

257
00:11:51,160 --> 00:11:53,162
on my birthday cake
in frosty blue icing.

258
00:11:53,320 --> 00:11:55,800
Even if I believed you can
remember your first birthday,

259
00:11:55,960 --> 00:11:58,361
which I don't,
what happened to seven?

260
00:11:58,520 --> 00:12:01,251
When I was six, my parents
died in a plane crash.

261
00:12:01,400 --> 00:12:03,402
Taxi!

262
00:12:03,560 --> 00:12:05,881
We'll be in touch.

263
00:12:10,440 --> 00:12:12,044
Scat I'm in love.

264
00:12:12,200 --> 00:12:14,248
She's like a rose dipped in poison.

265
00:12:14,400 --> 00:12:17,006
She sells herself better
than anyone I've ever met.

266
00:12:17,160 --> 00:12:19,811
I think there was some sexual tension.
I've always wanted sexual tension.

267
00:12:19,960 --> 00:12:21,291
She's having a team
work through the night

268
00:12:21,440 --> 00:12:23,200
to present to the board
tomorrow and she said

269
00:12:23,240 --> 00:12:24,924
they don't meet till next week.
She lies right to my face,

270
00:12:25,080 --> 00:12:27,080
outrageous lies, and you know what?
I believe them.

271
00:12:27,160 --> 00:12:29,001
She's trying to steal my idea.
She's fantastic!

272
00:12:29,040 --> 00:12:30,280
Yes.

273
00:12:32,520 --> 00:12:34,682
I wonder what her real name is.

274
00:12:34,840 --> 00:12:37,286
Please leave a message
at the tone.

275
00:12:37,480 --> 00:12:39,926
Hey, mom, you'll never believe this.

276
00:12:40,080 --> 00:12:42,162
I pitched an idea to Addison
cola company yesterday.

277
00:12:42,360 --> 00:12:45,091
And, well, nothing's for sure yet,
but they're having me

278
00:12:45,280 --> 00:12:47,362
- present to the board today.
- Hey hey.

279
00:12:47,520 --> 00:12:49,841
- Hey!
- Hey hey!

280
00:12:50,000 --> 00:12:51,889
Hey you! Damn it!

281
00:12:53,840 --> 00:12:55,126
Oh, hey!

282
00:12:55,280 --> 00:12:57,567
You'd get a real kick out of this.

283
00:12:57,720 --> 00:12:59,961
I mean it's a whole room
filled with rich executives

284
00:13:00,120 --> 00:13:02,248
all listening to me
pitch my drink idea.

285
00:13:02,400 --> 00:13:04,084
Wish me luck, I wore a suit.

286
00:13:04,240 --> 00:13:06,368
It's Pete's.

287
00:13:06,520 --> 00:13:09,763
- And later, we will further develop...
- Come back here!

288
00:13:12,520 --> 00:13:13,681
What's going on?

289
00:13:13,840 --> 00:13:15,444
Hey!

290
00:13:15,600 --> 00:13:17,602
We are prepared to go
to all measures...

291
00:13:19,800 --> 00:13:21,962
However as we...

292
00:13:24,920 --> 00:13:26,649
sorry I'm late.

293
00:13:27,720 --> 00:13:30,291
Traffic was toxic.

294
00:13:30,440 --> 00:13:35,207
Chairman, gentlemen,
may I present to you Mr. scat?

295
00:13:35,360 --> 00:13:37,283
The creator of fukk.
How's everybody doing?

296
00:13:37,440 --> 00:13:39,761
Is Mr. scat here
one of our employees?

297
00:13:39,960 --> 00:13:42,611
Actually, he is... no, not yet.

298
00:13:42,800 --> 00:13:45,041
Sir, he is simply
a contractor that I've brought in

299
00:13:45,200 --> 00:13:47,680
- to help with some logistics.
- I hate to burst your bubble,

300
00:13:47,840 --> 00:13:50,411
but we don't develop products
that we don't own.

301
00:13:50,600 --> 00:13:52,807
Gentlemen, my partner
may have misled you.

302
00:13:52,960 --> 00:13:55,167
See, Mr. scat and I have
co-developed fukk.

303
00:13:55,320 --> 00:13:57,800
And he is prepared to relinquish
trademark rights for only $2 million.

304
00:13:57,960 --> 00:14:01,567
That's good.

305
00:14:03,720 --> 00:14:05,245
Does that mean...?

306
00:14:05,400 --> 00:14:08,643
Yes, scat,
you're rich and famous.

307
00:14:11,800 --> 00:14:14,246
You did register
that trademark, didn't you?

308
00:14:25,080 --> 00:14:27,481
Thanks, hon. That's enough.

309
00:14:30,720 --> 00:14:33,690
Number 32!

310
00:14:33,840 --> 00:14:36,446
- Hi!
- Hi! Hello!

311
00:14:36,640 --> 00:14:38,324
If I have a name for a new drink
and it hasn't been registered,

312
00:14:38,520 --> 00:14:39,681
I can do that through you, right?

313
00:14:39,840 --> 00:14:42,127
Oh yes, dear.
What's the name of your drink?

314
00:14:42,280 --> 00:14:44,362
It's f-u-k-k.

315
00:14:44,520 --> 00:14:46,807
Oh, "fook"?

316
00:14:46,960 --> 00:14:50,760
Okay. I'll just enter that
into the machine here.

317
00:14:57,800 --> 00:14:59,529
"Fook, fook, fook, fook, fook,

318
00:14:59,680 --> 00:15:00,681
fook, fook, fook, fook, fook."

319
00:15:00,840 --> 00:15:02,808
Ooh, I'm sorry.

320
00:15:03,000 --> 00:15:04,729
That name has already
been registered.

321
00:15:04,920 --> 00:15:07,651
- Just this morning too.
- What?

322
00:15:07,840 --> 00:15:09,490
One person but with two names.

323
00:15:10,520 --> 00:15:13,285
Fucking bitch.

324
00:15:14,960 --> 00:15:17,531
- What's her real name?
- Huh?

325
00:15:17,680 --> 00:15:20,286
One of her names is six.
What's her other name?

326
00:15:20,480 --> 00:15:23,609
Oh, uh, one of the names
is Peter ang...

327
00:15:24,840 --> 00:15:27,525
And the other is sneaky Pete.

328
00:15:27,680 --> 00:15:30,524
Huh! That's kind of fun...

329
00:15:45,000 --> 00:15:46,490
shit!

330
00:15:46,640 --> 00:15:48,847
Pick up, pick up!

331
00:15:49,000 --> 00:15:51,571
Sneaky Pete.
Now it actually fucking makes sense.

332
00:15:51,760 --> 00:15:54,684
You asshole.
You fucking asshole! I trusted you.

333
00:15:54,840 --> 00:15:57,810
Do you think they want
a stolen idea, Pete?

334
00:15:57,960 --> 00:16:00,042
Nobody likes a lawsuit.
Six isn't stupid.

335
00:16:00,200 --> 00:16:02,202
She knows how to navigate
these things.

336
00:16:02,360 --> 00:16:05,489
I've already heard from her people,
her legal department, they...

337
00:16:27,240 --> 00:16:29,083
fuck.

338
00:16:29,240 --> 00:16:31,561
Well, congratulations.

339
00:16:31,760 --> 00:16:34,127
You've just completed
"marketing 101"

340
00:16:34,280 --> 00:16:36,282
hello. Hello?

341
00:16:36,440 --> 00:16:38,807
Good evening, Mr. Becker.

342
00:16:38,960 --> 00:16:41,281
- Who's this?
- I have good news for you, Mr. Becker.

343
00:16:41,440 --> 00:16:44,046
- And what would that be?
- You're the winner

344
00:16:44,200 --> 00:16:46,248
of the comtel
ring-in-the-savings draw,

345
00:16:46,440 --> 00:16:48,841
entitling you to three big months
of our crystal-clear

346
00:16:49,000 --> 00:16:52,891
long-distance service
at 20% off the regular low low price.

347
00:16:53,040 --> 00:16:55,486
- Isn't that incredible?
- Yeah, I'm not interested in any...

348
00:16:55,640 --> 00:16:57,165
And that's not all.

349
00:16:57,320 --> 00:16:59,448
If you sign up for our dial-up
Internet access plan,

350
00:16:59,600 --> 00:17:00,886
you can be surfing
at breakneck speeds

351
00:17:01,080 --> 00:17:04,084
for the jaw-dropping price of $19.99.

352
00:17:04,240 --> 00:17:06,004
Do you have a credit card,
Mr. Becker?

353
00:17:55,240 --> 00:17:58,289
Honey, I just saw
your drink this afternoon

354
00:17:58,440 --> 00:18:00,363
in the soda machine
at the tennis club.

355
00:18:00,520 --> 00:18:01,885
And Jenna...

356
00:18:02,040 --> 00:18:03,963
you know Jenna,
Sophie's mother...

357
00:18:04,120 --> 00:18:06,407
anyway, I overheard her
telling her friends

358
00:18:06,600 --> 00:18:09,331
how she just loves a good fukk.

359
00:18:09,520 --> 00:18:13,525
I realized she was talking
about you! Your drink!

360
00:18:13,680 --> 00:18:16,889
I'm just so proud of you.
Send Pete my love, honey,

361
00:18:17,040 --> 00:18:19,407
and include him in
everything you're doing, huh?

362
00:18:19,560 --> 00:18:21,210
We'll speak soon. Bye-bye.

363
00:18:43,520 --> 00:18:45,249
Scat!

364
00:18:49,880 --> 00:18:51,689
You look, um...

365
00:18:53,200 --> 00:18:54,645
How are you?

366
00:18:55,640 --> 00:18:59,008
Yeah, I'm good.
I'm great. Thank you.

367
00:19:00,560 --> 00:19:02,562
Good. Good!

368
00:19:02,720 --> 00:19:04,290
Very good.

369
00:19:05,800 --> 00:19:07,768
- Fukk.
- Hmm?

370
00:19:08,760 --> 00:19:10,205
Oh, yeah.

371
00:19:10,360 --> 00:19:11,930
Yeah, they're great. They're...

372
00:19:12,080 --> 00:19:13,605
They're fantastic. I-l...

373
00:19:13,760 --> 00:19:16,445
I really like what you did
with the carbonation.

374
00:19:16,600 --> 00:19:19,331
We put a disclaimer
on the bottom of the can.

375
00:19:19,480 --> 00:19:21,244
Yeah, I saw that.

376
00:19:24,680 --> 00:19:27,081
I... wondered

377
00:19:27,240 --> 00:19:28,605
about how you might be doing.

378
00:19:28,760 --> 00:19:32,003
I'm fantastic.

379
00:19:32,160 --> 00:19:33,889
I mean...

380
00:19:34,040 --> 00:19:36,008
You mean the trademark thing?

381
00:19:36,160 --> 00:19:37,889
That's business, you know.

382
00:19:38,040 --> 00:19:40,247
But I've got so much
going on, that...

383
00:19:40,400 --> 00:19:42,687
It didn't...

384
00:19:45,680 --> 00:19:47,250
How's it doing?

385
00:19:49,240 --> 00:19:52,164
Number one energy drink
in the nation.

386
00:19:54,400 --> 00:19:56,641
Wow, that's fantastic.

387
00:19:56,840 --> 00:19:59,844
I mean congratulations.
That's huge.

388
00:20:00,880 --> 00:20:02,848
Yeah.

389
00:20:03,000 --> 00:20:05,082
It wasn't really me.

390
00:20:05,240 --> 00:20:08,050
Hey, six, let's go!

391
00:20:08,200 --> 00:20:10,362
Pete's waiting.
He's got a big surprise for you.

392
00:20:10,560 --> 00:20:11,766
Of course.

393
00:20:34,760 --> 00:20:37,286
Mr. Pete would like to firstly

394
00:20:37,440 --> 00:20:39,044
thank everyone in this room

395
00:20:39,200 --> 00:20:41,168
for all of their hard work
and determination

396
00:20:41,320 --> 00:20:43,004
during the summer fukk campaign.

397
00:20:43,160 --> 00:20:46,687
Gentlemen, we are once again
projected at number one.

398
00:20:46,840 --> 00:20:49,764
And well deserved.

399
00:20:49,920 --> 00:20:51,331
Now, now...

400
00:20:51,520 --> 00:20:54,524
Mr. Pete would like
to personally extend

401
00:20:54,680 --> 00:20:57,843
his warmest congratulations
to Ms. six.

402
00:20:58,000 --> 00:21:00,571
After all, this was her baby.

403
00:21:00,720 --> 00:21:02,484
But you can rest assured, Ms. six,

404
00:21:02,640 --> 00:21:05,530
with Pete fathering
the fukk campaign from here on out,

405
00:21:05,680 --> 00:21:08,604
your baby is in good hands.

406
00:21:08,760 --> 00:21:12,890
Hopefully, the classic campaign
won't be too much work for you.

407
00:21:25,280 --> 00:21:27,123
Scat what was that?

408
00:21:27,280 --> 00:21:29,089
My baby shower.

409
00:21:29,240 --> 00:21:31,368
- You're not...
- No shit!

410
00:21:31,560 --> 00:21:34,325
I've been taken off fukk
and stuck babysitting addy classics.

411
00:21:34,520 --> 00:21:37,444
- Why?
- Senior management loves sneaky Pete.

412
00:21:37,600 --> 00:21:39,204
Everyone else is terrified of him!

413
00:21:39,400 --> 00:21:42,131
So I'm stuck implementing
a 15-year-old campaign.

414
00:21:42,320 --> 00:21:44,402
Fucking men!

415
00:21:46,320 --> 00:21:48,846
I'm replacing the campaign
with something better.

416
00:21:49,000 --> 00:21:50,809
- Much better.
- What's that?

417
00:21:50,960 --> 00:21:53,088
Ideas aren't my strength, scat.

418
00:21:53,240 --> 00:21:56,164
My strengths are development, management
and negotiation, which clearly

419
00:21:56,320 --> 00:21:59,449
you don't have or else you'd be worth $2
million right now, wouldn't you?

420
00:22:02,800 --> 00:22:04,290
You got another fukk in you?

421
00:22:05,360 --> 00:22:07,249
- Have I...?
- Right.

422
00:22:07,400 --> 00:22:09,767
I shouldn't have asked.
I'm sure you're busy.

423
00:22:09,920 --> 00:22:11,445
- So we'd be working together.
- Yes.

424
00:22:11,640 --> 00:22:13,051
- Having lunch together.
- Possibly.

425
00:22:13,200 --> 00:22:14,850
- Living together.
- Yeah... no!

426
00:22:15,000 --> 00:22:16,729
- Why would we be living together?
- I need a place to stay.

427
00:22:16,880 --> 00:22:19,724
- I don't have furniture at my place.
- I'll loan you a mattress.

428
00:22:19,880 --> 00:22:21,803
- The lease is almost up.
- This is only for five days.

429
00:22:21,960 --> 00:22:23,801
- Why?
- If any new production is gonna make it

430
00:22:23,880 --> 00:22:25,928
in time for summer,
they need it by the end of the week.

431
00:22:26,080 --> 00:22:29,368
So you're asking me to come up
with an entire advertising campaign

432
00:22:29,520 --> 00:22:32,808
- for addy classics in five days?
- No, that would be a waste of time.

433
00:22:32,960 --> 00:22:36,089
I need you to come up with
an entire advertising campaign for fukk.

434
00:22:36,240 --> 00:22:38,049
I want to beat Pete.

435
00:22:38,200 --> 00:22:40,806
C'mon, what's the worst
that could happen?

436
00:22:41,000 --> 00:22:43,890
You don't think of anything
and go back to your...

437
00:22:44,040 --> 00:22:45,883
Other work.

438
00:22:46,040 --> 00:22:47,451
My other...?

439
00:22:47,600 --> 00:22:49,728
I'm definitely staying
at your place then.

440
00:22:53,040 --> 00:22:55,771
I live in Times Square
with my girlfriend.

441
00:22:57,600 --> 00:22:59,682
Tina doesn't like men...

442
00:23:00,720 --> 00:23:02,085
At all.

443
00:23:03,920 --> 00:23:05,160
Why are you smiling?

444
00:23:07,560 --> 00:23:09,244
'Cause this is what it feels like

445
00:23:09,400 --> 00:23:11,641
to be the guy you need.

446
00:23:16,400 --> 00:23:18,926
You can have the sofa.
Not a bed.

447
00:23:19,120 --> 00:23:21,691
- Pillows are subject to availability.
- Sure.

448
00:23:21,840 --> 00:23:23,922
And you do not wander
into rooms, you knock.

449
00:23:24,080 --> 00:23:25,969
Of course.

450
00:23:26,120 --> 00:23:27,884
And most importantly...

451
00:23:28,040 --> 00:23:29,963
You leave that toilet seat down.

452
00:23:30,120 --> 00:23:32,202
I may not be able to control that.

453
00:23:32,360 --> 00:23:34,601
- Then I hope you can hold it.
- It's instinctual.

454
00:23:34,760 --> 00:23:36,922
I think a handshake is appropriate.

455
00:23:37,080 --> 00:23:39,811
This is exciting.
I feel good about this.

456
00:23:39,960 --> 00:23:43,203
Five days though?
Isn't that cutting it close?

457
00:23:43,400 --> 00:23:46,131
Whatever.
We can probably stretch it.

458
00:23:47,160 --> 00:23:48,730
Loose deadline, right?

459
00:23:50,760 --> 00:23:52,205
You can do this.

460
00:23:53,960 --> 00:23:55,803
I'll assign a team once you
get the hang of things,

461
00:23:55,960 --> 00:23:57,530
relieve some of your... stress.

462
00:23:57,680 --> 00:23:59,125
Kind of like you did on fukk?

463
00:24:18,960 --> 00:24:20,849
This is it.

464
00:24:36,040 --> 00:24:37,804
Are you gonna say it?

465
00:24:40,280 --> 00:24:42,248
You're clearly not a lesbian.

466
00:24:42,400 --> 00:24:43,890
What?

467
00:24:44,080 --> 00:24:47,402
We leave for work at 7:00.
I'll wake you at 6:00.

468
00:24:47,560 --> 00:24:49,847
- Okay.
- Scat, that word.

469
00:24:50,000 --> 00:24:51,764
Even outside of work?

470
00:24:51,920 --> 00:24:54,002
There is no outside of work.

471
00:24:55,360 --> 00:24:58,364
Shit. Shit!

472
00:25:16,400 --> 00:25:17,925
I made you breakfast.

473
00:25:19,600 --> 00:25:21,523
Wow.

474
00:25:22,840 --> 00:25:24,888
I never would have picked you
for a woman who would cook for a man.

475
00:25:25,080 --> 00:25:26,161
Why not?

476
00:25:27,240 --> 00:25:29,521
- Because of the sexism.
- Are you trying to be sensitive?

477
00:25:29,560 --> 00:25:31,085
- I am sensitive.
- So, what, according to you,

478
00:25:31,240 --> 00:25:33,049
women aren't allowed to cook for men?

479
00:25:33,200 --> 00:25:35,521
Reversing the gender stereotype
doesn't eliminate it.

480
00:25:35,720 --> 00:25:38,166
If you weren't sexist, you wouldn't
care I made you breakfast.

481
00:25:38,320 --> 00:25:41,005
- All right.
- No no no, okay, I'm sorry.

482
00:25:41,160 --> 00:25:43,811
I'm sorry. Thank you.

483
00:25:43,960 --> 00:25:45,644
I appreciate it, six.

484
00:25:47,560 --> 00:25:50,166
You like them Fluffy?
I made them Fluffy.

485
00:25:51,560 --> 00:25:55,087
- I love Fluffy.
- Eat quick, we leave in 20.

486
00:25:57,280 --> 00:25:59,248
Quicker.

487
00:26:02,440 --> 00:26:05,603
"Product relatability,"

488
00:26:05,760 --> 00:26:09,446
you learn to analyze love,
longing and desire

489
00:26:09,600 --> 00:26:12,604
as if it were a tool to sell a product.

490
00:26:13,960 --> 00:26:15,928
As far as we know, it's a stimulation

491
00:26:16,080 --> 00:26:19,448
of the brain's ventral tegmental area
and caudate nucleus.

492
00:26:19,640 --> 00:26:22,962
These areas are also involved
in major purchasing decisions,

493
00:26:23,120 --> 00:26:26,363
so a lot of research is going
into how to trigger them directly,

494
00:26:26,560 --> 00:26:28,767
with a fragrance, for example,

495
00:26:28,920 --> 00:26:31,685
or a particular sequence of notes.

496
00:26:31,840 --> 00:26:34,446
The ultimate goal,
of course, is a method

497
00:26:34,600 --> 00:26:37,171
of making any given person
fall hopelessly in love

498
00:26:37,360 --> 00:26:39,442
with any given product.

499
00:26:40,800 --> 00:26:44,441
We haven't figured that out yet,
but... we're getting there.

500
00:26:45,600 --> 00:26:47,284
We're getting there.

501
00:26:56,800 --> 00:26:59,041
Signing in a sub-contractor.

502
00:27:03,200 --> 00:27:04,645
Today.

503
00:27:06,000 --> 00:27:07,001
Yeah.

504
00:27:25,200 --> 00:27:26,850
Six.

505
00:27:30,320 --> 00:27:33,244
Who the fuck told the band
we'd cover their mini-bar?

506
00:27:33,400 --> 00:27:36,449
No, it's not fucking all right.
It's not fucking all right at all!

507
00:27:36,600 --> 00:27:38,967
We want 50k on that, minimum.

508
00:27:39,120 --> 00:27:41,521
You can't get a good-looking
priest for under 50k.

509
00:27:41,720 --> 00:27:43,563
I spent hours going
through the casting.

510
00:27:43,760 --> 00:27:45,046
Welcome back.

511
00:27:49,880 --> 00:27:51,609
This is my office?

512
00:27:51,760 --> 00:27:55,526
No, that is your office.

513
00:27:57,040 --> 00:27:59,168
Call me if you need anything.

514
00:28:00,800 --> 00:28:02,211
Oh, and by the way,

515
00:28:02,360 --> 00:28:05,807
if anyone asks, you're consulting
on an addy classics campaign.

516
00:28:23,040 --> 00:28:24,963
So you're the new Chet.

517
00:28:25,960 --> 00:28:28,327
- Excuse me?
- A word of advice...

518
00:28:32,040 --> 00:28:33,724
Nothing.

519
00:28:56,240 --> 00:28:57,685
Scat, don't do that.

520
00:28:57,880 --> 00:29:00,042
You feel important,
but you look pompous.

521
00:29:00,200 --> 00:29:02,441
That is quite a control complex
you've got there.

522
00:29:02,600 --> 00:29:04,489
I know that you enjoy
psychoanalyzing me,

523
00:29:04,680 --> 00:29:06,808
but not everything I do reveals
my innermost secret feelings.

524
00:29:06,960 --> 00:29:08,962
Sometimes I'm just
trying to prevent you

525
00:29:09,120 --> 00:29:11,805
from embarrassing us.
You need a little leadership.

526
00:29:11,960 --> 00:29:15,043
Oh, that's leadership?
What about your inability

527
00:29:15,200 --> 00:29:18,090
- to accept anyone else's point of view?
- Focus. Let's focus.

528
00:29:18,240 --> 00:29:20,163
- Your paranoia?
- Business savvy.

529
00:29:20,360 --> 00:29:22,328
Obsessive need to know
everything that's going on?

530
00:29:22,480 --> 00:29:24,608
- Organizational skills.
- Aggressiveness?

531
00:29:32,600 --> 00:29:35,604
Okay, that means
we're moving up the 3:00

532
00:29:35,760 --> 00:29:38,525
to 2:00, but that's fine,
we can move the 2:00...

533
00:29:38,680 --> 00:29:41,411
that's the old 2:00... to 4:00.

534
00:29:46,520 --> 00:29:48,363
Mr. Pete?

535
00:29:51,480 --> 00:29:53,084
Mr. Pete.

536
00:29:53,240 --> 00:29:54,605
This is scat,

537
00:29:54,760 --> 00:29:56,842
a contractor I've brought in to help

538
00:29:57,000 --> 00:29:59,890
with some campaign logistics.

539
00:30:02,040 --> 00:30:05,886
"Creating and sustaining
competitive advantage in the workplace."

540
00:30:06,040 --> 00:30:09,203
With rivalry always comes
motivation to succeed.

541
00:30:12,160 --> 00:30:14,527
So what do we have?

542
00:30:17,920 --> 00:30:19,729
Okay.

543
00:30:53,880 --> 00:30:55,644
I know that some...

544
00:30:55,800 --> 00:30:59,327
Creative people can find pressure
counter-productive, but...

545
00:30:59,480 --> 00:31:01,005
Tomorrow's Friday.

546
00:31:01,160 --> 00:31:03,686
What happens if I can't
think of anything?

547
00:31:03,880 --> 00:31:05,530
I mean...

548
00:31:05,680 --> 00:31:08,411
You can't really rush
this sort of thing, you know?

549
00:31:10,440 --> 00:31:12,010
I have faith in you.

550
00:31:19,160 --> 00:31:21,049
All right.

551
00:31:21,200 --> 00:31:22,725
Okay, well...

552
00:31:22,880 --> 00:31:24,609
This needs more work,
but tell me what you think.

553
00:31:24,760 --> 00:31:27,923
So we open on a beach.

554
00:31:28,080 --> 00:31:30,287
Frolicking teenagers, sun, bikinis,

555
00:31:30,440 --> 00:31:32,363
then a shadow falls over them.

556
00:31:32,520 --> 00:31:34,841
They turn and there's
this gigantic beach ball.

557
00:31:35,000 --> 00:31:36,843
I mean, it's 100' tall, right?

558
00:31:37,040 --> 00:31:39,008
And as it rolls towards them,

559
00:31:39,160 --> 00:31:41,128
they run and they scream and they...

560
00:31:41,280 --> 00:31:44,762
- What?
- How does that sell the product?

561
00:31:44,960 --> 00:31:48,282
- It's just cool.
- We don't need "just cool," scat!

562
00:31:48,440 --> 00:31:50,408
We need brilliant!

563
00:31:50,560 --> 00:31:52,210
They're going to fire me, scat.

564
00:31:53,440 --> 00:31:55,204
I canceled
the old campaign already.

565
00:31:58,080 --> 00:31:59,650
It's too late to go back.

566
00:32:01,800 --> 00:32:04,081
Pete put me in charge of mundane
re-processing procedures,

567
00:32:04,200 --> 00:32:05,611
so I just...

568
00:32:05,760 --> 00:32:07,569
Canceled it.

569
00:32:07,720 --> 00:32:10,041
So unless you come up
with something brilliant

570
00:32:10,240 --> 00:32:11,890
by 6:00 tomorrow afternoon,
addy will have

571
00:32:12,040 --> 00:32:14,805
no summer campaign for fukk
and we'll both be fired.

572
00:32:14,960 --> 00:32:17,691
Not in a cool way.
Not dramatically.

573
00:32:19,400 --> 00:32:22,483
We'll just clean out
our desks and go home.

574
00:32:25,440 --> 00:32:28,808
You'll catch a bus back
to your furniture-free apartment

575
00:32:28,960 --> 00:32:30,928
and disappear.

576
00:32:48,560 --> 00:32:51,325
Valuable relationships
and synergies...

577
00:32:51,480 --> 00:32:53,528
how to cultivate
a valuable partnership

578
00:32:53,680 --> 00:32:56,570
"and recognize when you're
being leveraged unfairly."

579
00:33:00,280 --> 00:33:02,362
Scat just happened
to be sick that week.

580
00:33:04,520 --> 00:33:05,965
Help help... 0op-

581
00:33:09,520 --> 00:33:11,363
- you can do it.
- What?

582
00:33:11,520 --> 00:33:14,171
Come up with the world's greatest ad
in less than 12 hours?

583
00:33:14,320 --> 00:33:16,209
Really, you think so?
'Cause I gotta say,

584
00:33:16,360 --> 00:33:18,647
at this point I think
it's more likely that I'm not.

585
00:33:18,800 --> 00:33:20,802
It would be irresponsible of me,
as your manager,

586
00:33:20,960 --> 00:33:23,167
to put that excess pressure on you.

587
00:33:23,320 --> 00:33:25,322
This isn't excess pressure?

588
00:33:25,520 --> 00:33:27,921
This feels like excess pressure.

589
00:33:28,080 --> 00:33:29,889
It's simple, scat:

590
00:33:30,040 --> 00:33:31,883
Yield results, keep your job.

591
00:33:32,040 --> 00:33:33,883
Why'd you have to go and make
me breakfast, and then just...

592
00:33:34,040 --> 00:33:36,480
- you're an adult. Try and...
- You don't give a crap about me.

593
00:33:36,520 --> 00:33:39,285
- You never have. I feel used.
- You're throwing a tantrum.

594
00:33:39,440 --> 00:33:41,124
Well then, you shouldn't
have made me breakfast.

595
00:33:41,280 --> 00:33:42,645
I feel like I'm going
to my own execution.

596
00:33:42,800 --> 00:33:45,610
You knew it was impossible,
but you still had the nerve.

597
00:33:45,760 --> 00:33:47,440
You know what?
This isn't even about drama.

598
00:33:47,520 --> 00:33:49,966
This is about basic respect
and human decency,

599
00:33:50,120 --> 00:33:51,963
and you don't...

600
00:34:07,320 --> 00:34:09,004
you can do this.

601
00:34:14,200 --> 00:34:16,089
It only takes an 18th of a second

602
00:34:16,280 --> 00:34:18,851
for a synapse in your brain
to trigger a thought

603
00:34:19,000 --> 00:34:22,004
or a million-dollar idea.

604
00:34:53,240 --> 00:34:54,890
What do you got?

605
00:34:57,120 --> 00:35:00,442
Here's how to spot the difference
between art and marketing.

606
00:35:00,600 --> 00:35:03,331
Marketing starts with an unfulfilled
need in the marketplace

607
00:35:03,480 --> 00:35:05,130
and figures out how to plug it.

608
00:35:05,280 --> 00:35:07,760
Art, on the other hand,
starts with the idea.

609
00:35:07,920 --> 00:35:10,241
Figuring out how to sell it
comes later, if at all.

610
00:35:10,400 --> 00:35:13,609
This way makes better stuff, but a lot
of the time there's no market for it.

611
00:35:13,760 --> 00:35:15,250
This way makes more money,

612
00:35:15,400 --> 00:35:17,448
but a lot of the time the idea sucks,

613
00:35:17,600 --> 00:35:20,251
'cause you can't force ideas
to turn up when you need them.

614
00:35:20,400 --> 00:35:22,164
They just do...

615
00:35:22,320 --> 00:35:24,129
Or they don't.

616
00:35:25,360 --> 00:35:27,124
I've got nothing.

617
00:35:32,160 --> 00:35:33,810
What?

618
00:35:41,600 --> 00:35:43,728
Well, at least you had fun.

619
00:35:47,760 --> 00:35:51,651
- You just flushed me down the toilet.
- Beach balls?

620
00:35:51,800 --> 00:35:53,760
I don't know, maybe we should
have gone with that.

621
00:35:53,800 --> 00:35:57,009
No, we shouldn't. It was a stupid idea,
just like all your other stupid ideas.

622
00:35:57,160 --> 00:35:59,480
Your company paid $2 million
for one of those stupid ideas.

623
00:35:59,600 --> 00:36:01,602
- Because I sold it to them!
- You know what?

624
00:36:01,800 --> 00:36:04,406
This is not cool.

625
00:36:04,560 --> 00:36:06,642
This is not cool. Fuck!

626
00:36:06,800 --> 00:36:09,644
- Fuck!
- Scat, cut it out.

627
00:36:09,800 --> 00:36:12,007
I feel like I'm babysitting.

628
00:36:12,160 --> 00:36:15,403
It is not acceptable
to throw tantrums in public places.

629
00:36:22,800 --> 00:36:24,643
- Don't do that.
- I am not going back to that life

630
00:36:24,800 --> 00:36:26,882
where everything was annoying
and boring and sucked!

631
00:36:27,080 --> 00:36:29,048
I'm not!

632
00:36:29,200 --> 00:36:32,522
People actually get killed doing that.

633
00:36:32,680 --> 00:36:34,808
Shit! Uh-oh.

634
00:36:36,600 --> 00:36:37,840
Scat?

635
00:36:38,880 --> 00:36:39,881
Scat!

636
00:36:42,280 --> 00:36:43,964
Scat?

637
00:36:44,120 --> 00:36:45,770
Scat?

638
00:37:01,680 --> 00:37:04,331
Last year,
12 Americans lost their lives

639
00:37:04,480 --> 00:37:06,960
while trying to steal
from vending machines.

640
00:37:08,400 --> 00:37:10,084
Wouldn't you die for a fukk?

641
00:37:10,240 --> 00:37:12,163
' - Holy crap.

642
00:37:12,320 --> 00:37:14,322
Did they just buy it?

643
00:37:15,560 --> 00:37:16,925
They bought it.

644
00:37:17,080 --> 00:37:18,969
- What's wrong with you?
- What?

645
00:37:19,120 --> 00:37:20,804
- You're excited.
- No, I'm not.

646
00:37:20,960 --> 00:37:22,610
Yes, you are, you're excited.

647
00:37:24,640 --> 00:37:26,642
I'm finding you
very attractive right now.

648
00:37:26,800 --> 00:37:29,121
Really?

649
00:37:58,280 --> 00:38:00,248
- So?
- Over it now.

650
00:38:07,160 --> 00:38:08,889
Congratulations!

651
00:38:14,400 --> 00:38:16,767
Can I have everyone's
attention, please?

652
00:38:19,440 --> 00:38:22,649
Thank you.
Mr. Pete would like to congratulate.

653
00:38:22,800 --> 00:38:25,690
Ms. six and Mr. scat
on the new campaign.

654
00:38:25,840 --> 00:38:27,569
This is exactly the type of initiative

655
00:38:27,720 --> 00:38:29,802
that Mr. Pete likes
to foster in new products,

656
00:38:29,960 --> 00:38:31,724
so, well done.

657
00:38:35,520 --> 00:38:38,729
By the way, I am Mr. Pete's
new personal assistant.

658
00:38:38,920 --> 00:38:40,649
My name...

659
00:38:42,120 --> 00:38:44,043
Is three.

660
00:38:46,280 --> 00:38:48,009
That's my image!

661
00:38:48,160 --> 00:38:49,969
They've stolen my image!

662
00:38:50,120 --> 00:38:51,929
Come on,
you're twice the woman she is.

663
00:38:52,080 --> 00:38:54,128
- That's my image.
- 'Cause three plus three...

664
00:38:54,280 --> 00:38:55,930
Are you talking?

665
00:38:56,080 --> 00:38:58,560
Do you know how long
it took me to develop that?

666
00:38:58,720 --> 00:39:00,609
Three. That's not even right!

667
00:39:00,760 --> 00:39:03,161
Three! What is that even
supposed to mean?

668
00:39:03,360 --> 00:39:06,842
What's six supposed...
oh, of course.

669
00:39:14,320 --> 00:39:16,288
Six, scat.

670
00:39:16,440 --> 00:39:18,841
Mr. Pete wanted you
to know that even though

671
00:39:19,040 --> 00:39:21,247
what happened yesterday
was an unforgivable

672
00:39:21,400 --> 00:39:23,084
and despicable form of sabotage,

673
00:39:23,240 --> 00:39:25,129
there are no hard feelings.

674
00:39:25,280 --> 00:39:28,762
Mr. Pete's only concern is
the outcome of this company.

675
00:39:28,920 --> 00:39:30,968
And we're going to work
really hard to make sure

676
00:39:31,120 --> 00:39:34,203
that this new campaign of yours
doesn't turn into a total disaster

677
00:39:34,360 --> 00:39:37,569
that consumes both of your careers.
Understand?

678
00:39:40,240 --> 00:39:41,969
Interesting look.

679
00:39:43,120 --> 00:39:45,691
Make sure that security
doesn't see you up here.

680
00:40:01,600 --> 00:40:03,409
Fukk!

681
00:40:03,560 --> 00:40:05,164
How was that?

682
00:40:05,320 --> 00:40:06,526
Six, check it out.

683
00:40:06,680 --> 00:40:09,160
We got the dailies
back from the studio.

684
00:40:09,320 --> 00:40:12,051
- Not bad, scat.
- Subtle, I like that.

685
00:40:12,200 --> 00:40:15,921
- Not bad at all.
- I thought you were six.

686
00:40:16,080 --> 00:40:18,765
- I'm not Spock.
- Seriously...

687
00:40:18,920 --> 00:40:20,922
Isn't this a little demeaning?

688
00:40:21,080 --> 00:40:23,447
Oops, said his name.
He was a fucking sick...

689
00:40:23,600 --> 00:40:24,965
Let me ask you something...

690
00:40:25,120 --> 00:40:27,566
and I know that this
is super personal,

691
00:40:27,720 --> 00:40:29,529
but I was just kind of wondering...

692
00:40:29,680 --> 00:40:32,570
Why do you like six so much?

693
00:40:34,080 --> 00:40:36,287
Is it because you like
to be pushed around?

694
00:40:36,440 --> 00:40:38,204
No, of course not. Well...

695
00:40:38,360 --> 00:40:39,691
maybe that's part of it.

696
00:40:39,840 --> 00:40:41,649
You know it's not real, right?

697
00:40:41,800 --> 00:40:44,201
You know there's not
one thing genuine about her.

698
00:40:44,360 --> 00:40:46,442
You know that she's not even
a real lesbian, right?

699
00:40:46,600 --> 00:40:48,648
Yeah, of course I know that.

700
00:40:48,840 --> 00:40:51,491
You could have saved me
some embarrassment.

701
00:40:51,640 --> 00:40:55,361
Scat, there is nothing real
about her. She's just image!

702
00:40:57,120 --> 00:40:59,805
Why do you shackle yourself to her?

703
00:40:59,960 --> 00:41:02,327
Sneaky Pete will take care of you...

704
00:41:03,720 --> 00:41:05,882
- And so will I.
- No no no, you don't know six...

705
00:41:07,360 --> 00:41:08,691
At all.

706
00:41:31,720 --> 00:41:33,245
It's cold tonight.

707
00:41:36,200 --> 00:41:38,202
So you should sleep with me.

708
00:41:43,160 --> 00:41:46,482
A standard Vegas striptease
is seven minutes long.

709
00:41:46,640 --> 00:41:50,042
The woman should remove her top

710
00:41:50,200 --> 00:41:51,850
at the four-minute mark.

711
00:41:52,000 --> 00:41:55,083
At six minutes,
she should be naked...

712
00:41:55,280 --> 00:41:57,681
With the exception
of an optional prop.

713
00:41:57,840 --> 00:42:01,322
The beginner's mistake is
to get naked too fast,

714
00:42:01,480 --> 00:42:04,290
thinking that's what
the audience is there for.

715
00:42:05,880 --> 00:42:07,689
It's not.

716
00:42:07,840 --> 00:42:10,571
Sex is biology.

717
00:42:11,880 --> 00:42:13,484
Sex appeal

718
00:42:13,640 --> 00:42:15,369
is marketing.

719
00:42:17,360 --> 00:42:20,011
It's not the naked body
that's exciting.

720
00:42:22,120 --> 00:42:24,122
It's the possibility.

721
00:42:31,160 --> 00:42:33,242
That's your side.

722
00:42:33,440 --> 00:42:35,010
All right?
You stay on that side

723
00:42:35,160 --> 00:42:37,049
and this is my side.

724
00:42:37,240 --> 00:42:38,730
There is...

725
00:42:38,880 --> 00:42:40,530
No need for overlap.

726
00:42:41,560 --> 00:42:42,891
Okay.

727
00:42:43,920 --> 00:42:45,490
And don't fidget.

728
00:42:45,640 --> 00:42:48,405
You have a tendency
to fidget sometimes.

729
00:42:48,560 --> 00:42:50,210
Don't do that.

730
00:42:50,360 --> 00:42:52,840
- Okay.
- Scat, that word.

731
00:43:14,160 --> 00:43:15,810
Ow! What was that?

732
00:43:15,960 --> 00:43:18,167
- What do you think you're doing?
- I am kissing you!

733
00:43:18,360 --> 00:43:21,284
- I'm not your little woman!
- You invited me to bed!

734
00:43:21,440 --> 00:43:23,920
You can't ever
take me for granted!

735
00:43:25,720 --> 00:43:28,007
- What am I doing here?
- I don't know!

736
00:43:28,160 --> 00:43:30,811
- I... I don't know.
- Do you care about me?

737
00:43:31,000 --> 00:43:33,401
Be honest with me, do you?
Do you care about me?

738
00:43:34,920 --> 00:43:37,400
Look, I am begging you, six.
Lam begging you

739
00:43:37,560 --> 00:43:40,848
just to be honest with me
and to give me one clear sign.

740
00:43:47,640 --> 00:43:48,687
Look, I like you.

741
00:43:53,600 --> 00:43:56,649
I need to know if you
feel anything for me.

742
00:43:58,440 --> 00:44:01,808
Or if I'm just some naive moron that
you're using to get what you want.

743
00:44:10,080 --> 00:44:12,481
You're more than
a naive moron to me.

744
00:44:25,880 --> 00:44:28,201
No, I'm doing Boston.
I thought you were doing New York.

745
00:44:28,360 --> 00:44:29,964
No, sneaky Pete
is doing New York.

746
00:44:30,120 --> 00:44:31,929
He's doing "letterman."

747
00:44:32,080 --> 00:44:34,447
He doesn't even speak!

748
00:44:34,600 --> 00:44:36,284
I guess I'll just do
Seattle and come home.

749
00:44:44,200 --> 00:44:46,487
And when are you coming home?

750
00:45:19,600 --> 00:45:21,329
I'm home.

751
00:45:22,520 --> 00:45:23,806
Uh-huh.

752
00:45:24,800 --> 00:45:26,723
Uh-huh.

753
00:45:31,200 --> 00:45:32,645
Yeah.

754
00:45:35,000 --> 00:45:37,162
- Will you be paying compensation?
- How do you feel about this?

755
00:45:37,320 --> 00:45:39,721
What do you say to the family?
Can you answer that question?

756
00:45:39,920 --> 00:45:42,321
A community is in mourning,
and there's talk tonight of

757
00:45:42,480 --> 00:45:44,960
an investigation after a vending machine
tipped over on top of a teenage boy.

758
00:45:45,120 --> 00:45:46,884
Family and friends
are remembering the freshman...

759
00:45:47,040 --> 00:45:49,691
I just heard a loud thud.
I didn't think anything of it

760
00:45:49,840 --> 00:45:51,600
until I looked over.
There were cans every...

761
00:45:51,640 --> 00:45:53,130
Behind me you can see

762
00:45:53,280 --> 00:45:55,328
an incredible display
of cards, flowers...

763
00:45:55,520 --> 00:45:58,603
says that about
40 students have taken advantage

764
00:45:58,760 --> 00:46:00,888
of the grief counseling at the school.

765
00:46:01,040 --> 00:46:03,486
Some have even had to go home.

766
00:46:36,400 --> 00:46:39,643
Do you ever stop and think about
the people that we manipulate...

767
00:46:42,120 --> 00:46:44,043
Into wanting something so badly...

768
00:46:46,640 --> 00:46:49,883
They'd do anything for a goddamn
energy drink. And for what?

769
00:46:50,040 --> 00:46:51,690
I mean, why?

770
00:46:55,800 --> 00:46:58,007
Why do you do this?

771
00:46:58,160 --> 00:47:00,731
Is there anything genuine about you?

772
00:47:00,920 --> 00:47:02,649
About what you do?

773
00:47:04,920 --> 00:47:06,763
And do you feel important?

774
00:47:06,920 --> 00:47:09,844
Do you feel empowered?
Is that it?

775
00:47:10,000 --> 00:47:12,287
What happens when you go home

776
00:47:12,440 --> 00:47:14,169
and get into bed

777
00:47:14,320 --> 00:47:16,129
and realize that you're no one?

778
00:47:20,160 --> 00:47:23,369
And you look at me
with those stupid, sexy eyes.

779
00:47:23,520 --> 00:47:26,000
Fuck!

780
00:47:26,160 --> 00:47:28,162
And I just want to know you.

781
00:47:28,360 --> 00:47:30,442
Six, I just want to know you.

782
00:47:30,600 --> 00:47:33,331
That's all I've ever wanted
is to know you.

783
00:47:56,680 --> 00:48:01,083
You could say that
Parker meehan was typical.

784
00:48:01,240 --> 00:48:03,447
He played basketball.

785
00:48:03,600 --> 00:48:06,046
He got passing grades.

786
00:48:06,200 --> 00:48:08,885
He hoped one day
to become an architect,

787
00:48:09,040 --> 00:48:11,281
like his father.

788
00:48:11,440 --> 00:48:14,284
But that dream is gone.

789
00:48:15,320 --> 00:48:17,129
Snuffed out

790
00:48:17,280 --> 00:48:20,250
because like so many
typical teenagers,

791
00:48:20,400 --> 00:48:23,006
Parker decided to try
something that he saw

792
00:48:23,160 --> 00:48:24,810
on TV.

793
00:48:25,000 --> 00:48:28,402
On television, a falling addy machine

794
00:48:28,560 --> 00:48:33,009
doesn't seem like it would hurt.
In fact, it seems almost funny, but...

795
00:48:33,160 --> 00:48:35,970
Parker tragically discovered

796
00:48:36,120 --> 00:48:39,283
that life is not always like it is

797
00:48:39,440 --> 00:48:41,363
on TV.

798
00:48:42,800 --> 00:48:46,122
Would anyone care
to share a few words?

799
00:48:58,560 --> 00:48:59,686
I would.

800
00:48:59,840 --> 00:49:01,842
Yes, please, come up.

801
00:49:02,040 --> 00:49:04,691
Scat. Scat!

802
00:49:13,240 --> 00:49:15,766
I used to think that it didn't matter.

803
00:49:17,400 --> 00:49:19,607
I was so lost
with what we could do...

804
00:49:22,840 --> 00:49:24,480
That I never considered
whether we should.

805
00:49:25,640 --> 00:49:27,722
It's a great power that we wield.

806
00:49:29,760 --> 00:49:31,808
It's a great and terrible power.

807
00:49:34,840 --> 00:49:37,889
Maybe we've forgotten
that one basic truth:

808
00:49:43,720 --> 00:49:46,246
Power requires responsibility.

809
00:49:46,400 --> 00:49:48,289
I don't know.

810
00:49:49,480 --> 00:49:52,324
Maybe us marketers
have lost our way.

811
00:49:52,480 --> 00:49:54,050
- You know...
- Scat, come on.

812
00:49:54,200 --> 00:49:56,248
- Let's go, come on.
- What the hell are you doing?

813
00:49:56,400 --> 00:49:57,811
- What?
- Don't these people

814
00:49:57,960 --> 00:50:00,008
look awfully attractive to you?

815
00:50:00,160 --> 00:50:02,401
I saw the blonde use an eye irritant.

816
00:50:02,600 --> 00:50:05,649
I'm pretty sure that brunette on the end
was in the addy '07 campaign.

817
00:50:06,640 --> 00:50:08,722
Scat, these people are actors!

818
00:50:10,760 --> 00:50:12,046
Come on.

819
00:50:13,880 --> 00:50:15,530
That prick.

820
00:50:15,680 --> 00:50:17,921
Ls everything all right?

821
00:50:20,040 --> 00:50:22,611
Parker meehan is not dead!

822
00:50:22,760 --> 00:50:25,411
- Scat, scat!
- Son! No no no.

823
00:50:25,560 --> 00:50:27,528
- Stop, no no!
- It's marketing!

824
00:50:27,680 --> 00:50:30,524
It's fake! It's marketing, it's...

825
00:50:37,520 --> 00:50:39,443
aha! You see?

826
00:50:39,640 --> 00:50:41,847
Do you see? I told you.

827
00:50:42,000 --> 00:50:43,490
Shit!

828
00:50:46,680 --> 00:50:49,001
Occasionally, just occasionally,

829
00:50:49,160 --> 00:50:51,891
your company will be caught in a lie.

830
00:50:52,040 --> 00:50:54,168
It's not good.

831
00:50:55,840 --> 00:50:58,411
If possible,
immediately fire somebody expendable

832
00:50:58,560 --> 00:51:00,449
and publicly apologize.

833
00:51:01,680 --> 00:51:04,889
If not, you gotta stick to the lie.

834
00:51:05,080 --> 00:51:08,243
Remember, perception is reality.

835
00:51:08,400 --> 00:51:10,801
Yes, that... that looked bad.

836
00:51:12,680 --> 00:51:14,921
Looked bad?

837
00:51:15,080 --> 00:51:19,244
We've spent $400 million
on our image this year.

838
00:51:19,400 --> 00:51:21,528
And your boy goes on television,

839
00:51:21,720 --> 00:51:23,927
tips over a coffin,
pulls out a mannequin,

840
00:51:24,080 --> 00:51:26,082
- and shakes it!
- Yes, I-l...

841
00:51:26,240 --> 00:51:28,322
we know that this is a PR disaster.

842
00:51:28,520 --> 00:51:29,851
And we know we need a scapegoat,

843
00:51:30,000 --> 00:51:33,004
but let's be very clear as to who
that scapegoat should be.

844
00:51:33,160 --> 00:51:36,562
This whole debacle was deliberately
arranged by sneaky Pete.

845
00:51:36,720 --> 00:51:39,929
Let's not go accusing people
without evidence.

846
00:51:40,080 --> 00:51:41,969
We have absolutely no proof...

847
00:51:46,800 --> 00:51:49,041
Gentlemen, I am confident that
an event this expensive

848
00:51:49,200 --> 00:51:50,531
can be traced to his expense account.

849
00:51:50,680 --> 00:51:54,321
I don't know enough about marketing
to speculate on Mr. Pete's motives,

850
00:51:54,480 --> 00:51:57,563
but if it's true, then I would feel
fairly confident that it was part...

851
00:51:57,760 --> 00:51:59,285
- no. The situation here is very clear.
- No what?

852
00:51:59,440 --> 00:52:01,602
- The situation here is very clear...
- Excuse me!

853
00:52:01,800 --> 00:52:04,087
- We need to call a press conference...
- Part of a strategic plan.

854
00:52:04,240 --> 00:52:05,969
- Done!
- And announce that this episode was

855
00:52:06,120 --> 00:52:08,771
an underhanded attempt by sneaky Pete
to discredit a colleague,

856
00:52:08,920 --> 00:52:10,888
and that Addison will not
tolerate such behavior.

857
00:52:11,040 --> 00:52:12,690
And that he has been fired.

858
00:52:14,040 --> 00:52:16,042
I mean, how else
would we explain it?

859
00:52:16,200 --> 00:52:18,726
Say that scat went temporarily insane?

860
00:52:18,880 --> 00:52:20,962
- Well...
- Okay, the real question here

861
00:52:21,120 --> 00:52:24,010
is who would you rather have
running your marketing department?

862
00:52:24,200 --> 00:52:27,409
Someone with integrity, or someone
who will do anything to get to the top,

863
00:52:27,560 --> 00:52:30,086
- no matter what the cost.
- Hmmm.

864
00:52:30,240 --> 00:52:32,129
Which scat will also do,

865
00:52:32,280 --> 00:52:34,487
- but with integrity.
- Scat is very new here.

866
00:52:34,640 --> 00:52:36,768
I am not.

867
00:52:53,920 --> 00:52:56,161
- You had to open the coffin.
- I hope you and Pete

868
00:52:56,360 --> 00:52:58,010
live happily ever after.

869
00:52:58,160 --> 00:53:01,004
You have no idea
what you're talking about.

870
00:53:04,280 --> 00:53:06,851
I guess I am
that naive moron, huh?

871
00:53:10,440 --> 00:53:13,410
Thanks for your loyalty, six.
I appreciate it.

872
00:53:16,160 --> 00:53:18,208
You have no idea
what you're talking about.

873
00:53:25,200 --> 00:53:27,680
To listen to your messages, press one.

874
00:53:27,840 --> 00:53:30,081
First new message.

875
00:53:30,240 --> 00:53:34,211
Received today at 2:52 am.

876
00:53:35,240 --> 00:53:38,687
Six, it really is so clever!

877
00:53:38,840 --> 00:53:40,410
Sexy six.

878
00:53:40,560 --> 00:53:42,881
Look, I just have
one question for you.

879
00:53:43,040 --> 00:53:45,202
Did you make him breakfast, huh?

880
00:53:45,360 --> 00:53:48,330
Are you guys a team now?
You and Pete? Screw you.

881
00:53:48,480 --> 00:53:50,244
I miss you.

882
00:53:54,000 --> 00:53:55,764
Come on, break's over.

883
00:53:55,960 --> 00:53:57,883
Shoe department needs your help.

884
00:53:58,040 --> 00:54:00,611
They can only find a seven,
the customer needs a six.

885
00:54:02,600 --> 00:54:04,364
On your right,

886
00:54:04,520 --> 00:54:07,205
we've got the weeping clown
of the meatpacking district.

887
00:54:07,360 --> 00:54:10,443
The old butchers
used to come out here and weep

888
00:54:10,640 --> 00:54:13,723
for the slaughter of their kill and...

889
00:54:16,240 --> 00:54:17,890
Come on!

890
00:54:18,040 --> 00:54:19,963
- Two hours before we...
- Heads up.

891
00:54:20,120 --> 00:54:21,929
Scat ...Get to our destination.

892
00:54:22,080 --> 00:54:23,764
I don't know why, but I'm...
there's goes our man.

893
00:54:23,920 --> 00:54:27,129
I'm just a magnet
for young, young women.

894
00:54:27,320 --> 00:54:28,731
Exactly how young?

895
00:54:30,760 --> 00:54:33,240
Thanks.

896
00:54:36,560 --> 00:54:38,722
Go!

897
00:54:43,160 --> 00:54:45,367
I will not get drawn
into this with you again.

898
00:54:45,520 --> 00:54:48,410
It is fukk. It's pronounced "fuck."
It's pronoun...

899
00:54:48,560 --> 00:54:50,324
that's what everybody's calling it.

900
00:54:50,480 --> 00:54:52,687
It has nothing to do with "fook."
It's not Swedish.

901
00:54:52,840 --> 00:54:55,320
It's not "fook," it's "fuk." "Fuk."

902
00:54:55,520 --> 00:54:58,490
- He looked taller on TV.
- They always do.

903
00:54:58,640 --> 00:55:00,210
- What's with the rickshaw?
- What?

904
00:55:02,920 --> 00:55:06,447
Taiwanese cross-promotion?
Rickshaw?

905
00:55:06,600 --> 00:55:10,002
- The pedicab?
- Yeah. Rickshaw.

906
00:55:10,200 --> 00:55:11,884
Research, right?

907
00:55:12,040 --> 00:55:14,361
- For a new campaign?
- Hmm?

908
00:55:14,520 --> 00:55:16,124
- Who are you?
- We are not at liberty

909
00:55:16,280 --> 00:55:18,089
to reveal our employer, Mr. scat,

910
00:55:18,240 --> 00:55:22,484
but we can say they turned over
$18.4 billion last year.

911
00:55:22,640 --> 00:55:24,051
Zephco?

912
00:55:26,320 --> 00:55:27,970
That's too specific.

913
00:55:42,680 --> 00:55:44,011
Guys...

914
00:55:44,160 --> 00:55:46,640
Mr. scat, we just want to talk,
just talk.

915
00:55:55,000 --> 00:55:56,650
Yes, I did.

916
00:55:56,800 --> 00:55:58,609
Yes, I did.

917
00:55:59,600 --> 00:56:01,523
I can't say no. I can't say no.

918
00:56:26,720 --> 00:56:27,767
No.

919
00:57:02,160 --> 00:57:03,650
Research.

920
00:57:05,080 --> 00:57:07,048
Let's talk straight.

921
00:57:08,920 --> 00:57:11,969
Zephco doesn't know what you were
doing with that funeral stunt,

922
00:57:12,120 --> 00:57:15,727
but whatever it was, it was brilliant
because everyone's talking about it.

923
00:57:15,880 --> 00:57:18,406
Here's the thing, we have
great marketing already,

924
00:57:18,560 --> 00:57:20,961
all these competitions
and giveaways.

925
00:57:21,160 --> 00:57:23,561
- We have excellent execution.
- No, you don't.

926
00:57:23,720 --> 00:57:25,609
Yes...?

927
00:57:25,760 --> 00:57:27,205
Look, we need to beat addy.

928
00:57:27,360 --> 00:57:30,842
And we were doing just fine
until guess who comes along.

929
00:57:32,040 --> 00:57:34,441
- Sneaky Pete!
- The inventor of fukk!

930
00:57:34,600 --> 00:57:36,250
- Fuk. Fuk.
- It's "fuck."

931
00:57:36,400 --> 00:57:38,971
- You know about fukk?
- Yeah, I know about fukk.

932
00:57:39,120 --> 00:57:43,489
The drink is genius. Naturally
we immediately tried to poach Mr. Pete,

933
00:57:43,640 --> 00:57:46,166
but since he turned us down,
here we are.

934
00:57:46,320 --> 00:57:48,846
We feel you have the potential

935
00:57:49,000 --> 00:57:50,684
to be the next sneaky Pete.

936
00:57:50,840 --> 00:57:52,808
Now we know you worked with him

937
00:57:52,960 --> 00:57:56,169
on the "die for a fuk"
campaign, right?

938
00:57:56,320 --> 00:57:57,560
You were... fuck. You...

939
00:57:57,720 --> 00:57:59,165
you were clearly... "fuk."

940
00:57:59,320 --> 00:58:02,324
You were clearly
a team at the funeral.

941
00:58:02,480 --> 00:58:06,485
Right? And now this whole
guerilla marketing,

942
00:58:06,640 --> 00:58:09,564
you know, with the rickshaws...
genius, genius!

943
00:58:09,720 --> 00:58:12,644
Genius. It speaks volumes to us

944
00:58:12,840 --> 00:58:15,491
that Mr. Pete trusts you
as much as he does.

945
00:58:15,640 --> 00:58:17,244
Volumes.

946
00:58:17,400 --> 00:58:21,166
And we have been
empowered by the ceo

947
00:58:22,360 --> 00:58:24,806
to hire you right now.

948
00:58:26,160 --> 00:58:28,162
- Okay, look...
- We get it.

949
00:58:28,320 --> 00:58:30,846
- You're happy at Addison.
- I'm not happy at Addison.

950
00:58:31,000 --> 00:58:33,082
- I'm not even at Addison.
- Shut up, scat!

951
00:58:34,520 --> 00:58:36,682
We're hoping that our
ridiculous salary package

952
00:58:36,840 --> 00:58:38,729
might change your mind.

953
00:58:38,880 --> 00:58:41,690
Exactly how ridiculous?

954
00:58:44,240 --> 00:58:46,242
I think it's safe to say

955
00:58:46,400 --> 00:58:48,562
very ridiculous.

956
00:58:48,720 --> 00:58:50,484
Preposterous, even.

957
00:59:01,200 --> 00:59:03,282
- It's a great opportunity.
- Yep.

958
00:59:06,800 --> 00:59:08,529
- It's a lot of money.
- Yep.

959
00:59:13,120 --> 00:59:15,646
- What was your real name?
- Six.

960
00:59:21,640 --> 00:59:24,484
You have 62 direct-line employees...

961
00:59:24,640 --> 00:59:26,244
water, sparkling...

962
00:59:26,400 --> 00:59:28,687
not including the call center.

963
00:59:28,840 --> 00:59:32,003
Scat, six... Charles, buckey.

964
00:59:32,160 --> 00:59:35,482
Your personal bathroom
is right through there.

965
00:59:35,640 --> 00:59:37,768
What is this?
We need to get this...

966
00:59:37,920 --> 00:59:39,684
No no no.

967
00:59:39,840 --> 00:59:42,571
This is not for me.
I thought we covered that.

968
00:59:42,760 --> 00:59:46,526
Excuse me.
Your remaining budget is $200 million.

969
00:59:51,680 --> 00:59:53,125
Your office.

970
01:00:05,480 --> 01:00:06,641
What do you think?

971
01:00:07,720 --> 01:00:09,051
It'll do.

972
01:00:09,200 --> 01:00:11,521
I appreciate your
coming on so quickly.

973
01:00:11,680 --> 01:00:13,921
- We need you.
- Of course. We're happy to be here.

974
01:00:14,080 --> 01:00:17,004
You don't understand.
You've got to help me.

975
01:00:17,160 --> 01:00:18,650
I have stock options.

976
01:00:18,840 --> 01:00:20,649
We are very committed
to making this work.

977
01:00:20,840 --> 01:00:22,490
In fact, let me ask you something.
How do you feel

978
01:00:22,680 --> 01:00:24,967
about attack marketing? I know
there's some potential for backlash,

979
01:00:25,120 --> 01:00:26,610
but in a basic duopoly like this

980
01:00:26,760 --> 01:00:29,764
diluting their usp could be
nothing but beneficial for us.

981
01:00:29,920 --> 01:00:31,524
I don't know what
the hell you just said.

982
01:00:31,680 --> 01:00:33,648
- Just sell product.
- Absolutely.

983
01:00:33,800 --> 01:00:34,801
Can do, sir.

984
01:00:34,960 --> 01:00:36,450
Good.

985
01:00:44,640 --> 01:00:46,130
You're exactly the same.

986
01:00:47,360 --> 01:00:49,806
I'm sorry, did I allude
to being someone I'm not?

987
01:00:50,000 --> 01:00:51,843
- Are you trying to be ironic?
- No.

988
01:00:52,040 --> 01:00:53,720
Anyone who works with you
loses their soul.

989
01:00:53,760 --> 01:00:55,364
- I'm sorry to hear that.
- That I lost my soul? You should be.

990
01:00:55,520 --> 01:00:57,409
No, that you don't want to work, scat.

991
01:00:57,560 --> 01:01:00,803
- Stop being so dramatic.
- Oh God!

992
01:01:03,360 --> 01:01:05,089
You couldn't figure out
how to fuck me.

993
01:01:05,240 --> 01:01:07,208
So get over it.

994
01:01:07,360 --> 01:01:09,806
- We have work to do.
- I never just wanted to fuck you.

995
01:01:09,960 --> 01:01:11,724
Everyone wants to just fuck me.

996
01:01:11,880 --> 01:01:13,450
I'm different!

997
01:01:15,680 --> 01:01:17,762
You're still a guy, right?

998
01:01:19,200 --> 01:01:21,567
Thinks with his dick.

999
01:01:21,720 --> 01:01:24,724
If that were the case, I could have
settled for a whole lot less.

1000
01:01:24,880 --> 01:01:27,400
And don't tell me that I just want you
because I can't have you,

1001
01:01:27,440 --> 01:01:28,885
because that's...

1002
01:01:29,080 --> 01:01:30,923
That's...

1003
01:01:34,120 --> 01:01:35,645
Call the smt.

1004
01:01:35,800 --> 01:01:37,325
Now.

1005
01:01:40,720 --> 01:01:43,530
The smt stands for
senior management team,

1006
01:01:43,720 --> 01:01:47,167
an acronym that scat picked up
in "business 185:".

1007
01:01:47,320 --> 01:01:49,687
Understanding
the corporate structure."

1008
01:01:52,800 --> 01:01:54,564
"Average kok."

1009
01:02:00,960 --> 01:02:03,281
Just have to take a look at it.

1010
01:02:03,440 --> 01:02:06,649
Yeah, now isn't that
basically fukk?

1011
01:02:06,800 --> 01:02:09,690
Who wants to drink a fukk
when you can down a kok?

1012
01:02:12,120 --> 01:02:15,283
Kok is like fukk for sissies.

1013
01:02:15,440 --> 01:02:17,249
It's "fuk." "Fuk."

1014
01:02:17,400 --> 01:02:19,971
The important word
here isn't "kok."

1015
01:02:22,280 --> 01:02:23,520
"Average"?

1016
01:02:23,680 --> 01:02:25,205
Here's how it works.

1017
01:02:26,920 --> 01:02:28,840
The less religious you are,
the more likely it is

1018
01:02:28,960 --> 01:02:30,610
you're interested in celebrities.

1019
01:02:30,760 --> 01:02:33,047
Know that old question, "if you could
have dinner with any five people",

1020
01:02:33,200 --> 01:02:35,248
living or dead, who would you choose?"

1021
01:02:35,400 --> 01:02:37,323
Nobody ever picks their friends.

1022
01:02:38,640 --> 01:02:41,166
We're not going to sell
this product to your friends.

1023
01:02:41,360 --> 01:02:44,125
Not yet, anyway.
Now zeph is way too mainstream for this,

1024
01:02:44,320 --> 01:02:46,322
so we set up a subsidiary that...

1025
01:02:46,480 --> 01:02:48,847
- What the...
- ...Looks independent. We call it z2.

1026
01:02:49,000 --> 01:02:52,004
Z2 releases average kok
with absolutely no above-the-line,

1027
01:02:52,200 --> 01:02:54,646
but a ton of astroturfing,
word-of-mouth,

1028
01:02:54,800 --> 01:02:57,326
seeding, black lemmings,
the works.

1029
01:02:58,520 --> 01:03:01,683
Once sales are solid,
we send a crate of product

1030
01:03:01,880 --> 01:03:03,848
to the 100 hottest
people in the country.

1031
01:03:04,000 --> 01:03:06,446
But not average kok. We tell them,

1032
01:03:06,600 --> 01:03:10,127
"for you, we've got the real thing."
A personalized can

1033
01:03:10,280 --> 01:03:13,045
with their name
and their number on the back.

1034
01:03:13,200 --> 01:03:15,521
Now they're intrigued.
They see our invitation

1035
01:03:15,680 --> 01:03:19,002
to send one of their people to
a closed meeting at the z2 warehouse.

1036
01:03:19,160 --> 01:03:21,083
And there, we explain how it works.

1037
01:03:26,400 --> 01:03:27,890
Ladies and gentlemen,

1038
01:03:29,800 --> 01:03:32,485
there are 100 numbered cans...

1039
01:03:32,640 --> 01:03:35,689
Each linked to a specific celebrity.

1040
01:03:35,840 --> 01:03:38,081
For example, the Hilton 88s.

1041
01:03:38,240 --> 01:03:42,450
Ms. Hilton is currently
in possession of the only 88s

1042
01:03:42,600 --> 01:03:44,120
in the world, outside of this company.

1043
01:03:44,200 --> 01:03:47,647
And we will not sell any 88s to anyone

1044
01:03:47,840 --> 01:03:50,127
unless they bring in an unopened 88.

1045
01:03:50,280 --> 01:03:52,965
That's a sign that Ms. Hilton
considers them worthy enough

1046
01:03:53,120 --> 01:03:54,724
to be seen with her product.

1047
01:03:54,880 --> 01:03:57,724
That person may then purchase
as many 88s as they'd like,

1048
01:03:57,880 --> 01:04:00,042
but no other number.

1049
01:04:00,200 --> 01:04:02,168
Here's the catch.

1050
01:04:02,320 --> 01:04:03,765
If someone brings us an 88

1051
01:04:03,920 --> 01:04:06,844
and we don't feel
they're kok material,

1052
01:04:07,000 --> 01:04:09,401
or if our people see
someone in public

1053
01:04:09,560 --> 01:04:12,643
with an 88 we don't
feel is worthy of kok,

1054
01:04:12,800 --> 01:04:15,451
we will terminate the 88s.

1055
01:04:15,600 --> 01:04:18,046
No exceptions. No appeals.

1056
01:04:18,200 --> 01:04:20,851
This product is image in a can.

1057
01:04:21,040 --> 01:04:23,281
We take image very seriously.

1058
01:04:23,440 --> 01:04:27,161
We take it as seriously as you take
the clients that you represent.

1059
01:04:29,240 --> 01:04:30,844
That's it, people.

1060
01:04:31,000 --> 01:04:33,048
Those of you who
brought cans can begin.

1061
01:04:39,720 --> 01:04:42,121
As soon as word gets out
about this, sales of average kok

1062
01:04:42,280 --> 01:04:45,887
will free-fall, sure, but demand
for celebrity kok will soar,

1063
01:04:46,040 --> 01:04:49,601
driven by the implicit endorsement
of the world's top celebrities.

1064
01:04:49,760 --> 01:04:52,650
Now they won't be able to buy it,
but they'll be desperate for it.

1065
01:04:52,800 --> 01:04:54,404
And the real beauty of all of this

1066
01:04:54,560 --> 01:04:56,722
is what they want to buy...
it isn't the drink.

1067
01:04:56,880 --> 01:04:58,769
It's the marketing,
I mean, the image,

1068
01:04:58,920 --> 01:05:01,641
- something that didn't exist...
- Let me hold you up there a minute.

1069
01:05:01,720 --> 01:05:03,370
What does this product taste like?

1070
01:05:03,520 --> 01:05:05,682
- I'm sorry, what did you say?
- Taste?

1071
01:05:05,880 --> 01:05:07,882
- Don't you think that's important?
- No no, I don't. Look,

1072
01:05:08,040 --> 01:05:10,771
this product could be sneakers or
t-shirts or glow-in-the-dark headbands.

1073
01:05:10,920 --> 01:05:12,604
It's not about the fluid, man.
It's about the image!

1074
01:05:12,800 --> 01:05:14,928
70% of what we perceive
as taste is psychological.

1075
01:05:15,080 --> 01:05:16,445
As long as this thing
tastes better than urine,

1076
01:05:16,640 --> 01:05:18,290
people are literally going
to convince themselves

1077
01:05:18,440 --> 01:05:19,965
- that they like it.
- Actually, people can believe

1078
01:05:20,120 --> 01:05:21,531
- they like the taste of urine.
- Really?

1079
01:05:21,680 --> 01:05:23,523
- We tested it once.
- Sports drink?

1080
01:05:23,680 --> 01:05:25,284
We tested it once.
We didn't sell it.

1081
01:05:25,480 --> 01:05:27,448
Look, I can't explain it
any clearer than this,

1082
01:05:27,600 --> 01:05:29,967
the success of this product...
stop it!

1083
01:05:30,120 --> 01:05:32,771
The success of this product
depends on people being shallow,

1084
01:05:32,920 --> 01:05:37,130
superficial, self-obsessed,
greedy and desperate for attention.

1085
01:05:37,280 --> 01:05:39,806
This is the American dream
in a fucking can.

1086
01:06:08,000 --> 01:06:10,082
A 34 just showed up on ebay.

1087
01:06:10,240 --> 01:06:13,210
Find Roberts for me and tell him I need
a mark-up on red bull in Vancouver.

1088
01:06:13,400 --> 01:06:15,562
- Are you going to answer that?
- What's the 34, the cruise?

1089
01:06:15,720 --> 01:06:19,122
The jolie. Current bid's at $3,000.
Do not answer the phone like that again.

1090
01:06:19,280 --> 01:06:21,203
I saw you.
Don't look at me like that.

1091
01:06:21,360 --> 01:06:23,203
I have Ms. Barrymore's
people on the line.

1092
01:06:23,360 --> 01:06:25,806
- They're threatening to sue.
- She should have thought of that before

1093
01:06:26,000 --> 01:06:27,365
she started handing
them out at concerts.

1094
01:06:27,520 --> 01:06:29,170
- I saw a fat guy drinking one.
- We had no choice.

1095
01:06:29,320 --> 01:06:31,687
- Mr. scat. Busy, very busy.
- Yes sir.

1096
01:06:31,880 --> 01:06:34,451
- I like that, there's just one thing.
- What's that, sir?

1097
01:06:34,600 --> 01:06:37,520
You're not selling very much product.
In fact, you're refusing to sell it.

1098
01:06:37,680 --> 01:06:39,569
Correct, sir.
That's why people want to buy it.

1099
01:06:39,760 --> 01:06:42,161
- But my stock options.
- Sir, do you realize

1100
01:06:42,320 --> 01:06:45,403
what would happen if we released kok
to the general public now?

1101
01:06:45,600 --> 01:06:48,206
Sure, sales would be massive,
but all those celebrities

1102
01:06:48,400 --> 01:06:51,370
who basically built our brand,
they'd be humiliated.

1103
01:06:51,520 --> 01:06:53,409
It'd be like us saying
to the world, "hey!"

1104
01:06:53,560 --> 01:06:55,961
We just fucked over
the world's top celebrities!"

1105
01:06:58,000 --> 01:07:00,480
- You're a genius.
- Thank you, sir!

1106
01:07:02,600 --> 01:07:05,490
Rumor has it they're grooming him
to be the next vp.

1107
01:07:05,640 --> 01:07:07,642
Don't you have somewhere to be?

1108
01:07:16,640 --> 01:07:18,608
What?

1109
01:07:20,320 --> 01:07:21,321
Do you, um...

1110
01:07:23,480 --> 01:07:25,323
Do you love all of this?

1111
01:07:26,600 --> 01:07:29,171
What sort of stupid question is that?

1112
01:07:31,400 --> 01:07:33,164
Do you?

1113
01:07:35,360 --> 01:07:37,806
Scat I think I'm like that...

1114
01:07:37,960 --> 01:07:40,088
That kid who still
believed in Santa claus

1115
01:07:40,280 --> 01:07:42,442
until some asshole kid
told him that it didn't exist.

1116
01:07:42,600 --> 01:07:44,170
I am that asshole kid, huh?

1117
01:07:44,320 --> 01:07:46,368
Scat the verdict's still out.

1118
01:07:46,520 --> 01:07:50,286
What sort of profound nonsense is that?

1119
01:07:50,440 --> 01:07:52,044
We're about to go public.

1120
01:07:52,200 --> 01:07:53,531
Oh... we're live.

1121
01:08:14,560 --> 01:08:17,769
Mr. scat? Mr. scat? My name is kit.

1122
01:08:17,920 --> 01:08:22,244
I don't know if you've ever considered
taking on a protégé, but I would be...

1123
01:08:22,400 --> 01:08:24,280
- Great stuff.
- ...Honored to follow you around

1124
01:08:24,320 --> 01:08:25,606
and watch everything you do.

1125
01:08:25,760 --> 01:08:28,650
I have requests for interviews
from print and TV and radio.

1126
01:08:28,800 --> 01:08:31,007
Also, I know you're
really busy right now,

1127
01:08:31,160 --> 01:08:33,970
but if you ever get lonely
or you just want to talk...

1128
01:08:34,120 --> 01:08:35,565
Okay okay okay.

1129
01:08:35,720 --> 01:08:38,121
You'll love this, okay?

1130
01:08:38,280 --> 01:08:40,806
"Entrepreneurial solutions
for market failure,"

1131
01:08:40,960 --> 01:08:44,442
you learn that once you make it
to the top, in any crisis that may arise

1132
01:08:44,640 --> 01:08:47,246
it then becomes your job
to reset perception

1133
01:08:47,400 --> 01:08:49,767
through corporate restructuring.

1134
01:08:52,440 --> 01:08:56,525
A young kid
committed suicide today in St. Louis.

1135
01:08:58,120 --> 01:09:00,600
Left a suicide note on the back

1136
01:09:00,760 --> 01:09:03,525
of a hand-drawn picture of a kok can,

1137
01:09:03,680 --> 01:09:05,842
with the number 17 and his name.

1138
01:09:08,520 --> 01:09:10,409
CNN is going live

1139
01:09:10,560 --> 01:09:12,767
at 8:00 pm with the number 17

1140
01:09:12,960 --> 01:09:16,123
being "Damien white's lucky number."

1141
01:09:17,880 --> 01:09:20,451
It's obviously uncorroborated.

1142
01:09:20,600 --> 01:09:22,648
Okay yeah, the note says...

1143
01:09:22,840 --> 01:09:24,569
I don't want to know
what the note says.

1144
01:09:24,760 --> 01:09:26,000
No, I got it. It's right here.
It's right here.

1145
01:09:26,160 --> 01:09:29,846
"I love everybody.
I just wish I could have been cooler."

1146
01:09:30,000 --> 01:09:31,570
It's Pete.

1147
01:09:31,720 --> 01:09:34,610
The "I" s are all lower-cased.

1148
01:09:34,760 --> 01:09:36,250
Now that...

1149
01:09:36,440 --> 01:09:38,442
see, that's the sign of a depressive...

1150
01:09:38,600 --> 01:09:41,490
- I gotta call six.
- Somebody that has a low opinion...

1151
01:09:41,640 --> 01:09:44,610
Don't call six. Don't call six.
The kid's dead, scat.

1152
01:09:44,760 --> 01:09:47,650
We had our research department
fact check.

1153
01:09:47,800 --> 01:09:51,088
Okay? The mother's
already hired a lawyer.

1154
01:10:01,840 --> 01:10:03,649
We need you to go live with this

1155
01:10:03,840 --> 01:10:05,683
before the 8:00 news. Okay?

1156
01:10:05,840 --> 01:10:09,845
We've arranged a pre-taped
cnbc interview.

1157
01:10:11,000 --> 01:10:13,321
You'll need to...

1158
01:10:13,520 --> 01:10:15,363
Spin this.

1159
01:10:19,200 --> 01:10:21,202
You want me to spin the suicide?

1160
01:10:21,400 --> 01:10:23,050
That's what we pay you for.

1161
01:10:23,200 --> 01:10:24,611
We just want to come up

1162
01:10:24,760 --> 01:10:27,047
with an angle on this together.

1163
01:10:27,240 --> 01:10:29,447
We couldn't... bup bup bup.

1164
01:10:29,600 --> 01:10:31,125
You want me to fire someone?

1165
01:10:33,480 --> 01:10:35,448
Yeah.

1166
01:10:35,600 --> 01:10:38,126
Who am I going to fire, Davidson?

1167
01:10:38,280 --> 01:10:40,248
It was my idea, it was my concept.

1168
01:10:40,400 --> 01:10:43,370
Yeah, it was a great concept.
That's not the issue.

1169
01:10:50,080 --> 01:10:51,320
Where's six?

1170
01:10:57,160 --> 01:11:00,289
Personally,
I never had a connection.

1171
01:11:00,480 --> 01:11:03,211
There was no synergy, but I tried.

1172
01:11:04,600 --> 01:11:06,090
I think that'll be enough.

1173
01:11:09,240 --> 01:11:11,402
Six, look, call me back, okay?

1174
01:11:11,560 --> 01:11:13,244
Um, don't go back to the office.

1175
01:11:13,400 --> 01:11:15,801
Just call me back and I'll come
meet you wherever.

1176
01:11:19,520 --> 01:11:21,443
Yes, you'd be working
directly under me.

1177
01:11:21,600 --> 01:11:23,921
And you would have quite
a bit of creative freedom.

1178
01:11:24,080 --> 01:11:27,004
Um, it's just I'm very excited
about this opportunity.

1179
01:11:27,160 --> 01:11:30,209
What do you think that you can
bring to the next campaign?

1180
01:11:30,360 --> 01:11:31,805
Hey, Jen, hey, it's scat.

1181
01:11:31,960 --> 01:11:33,689
Where are you?
Jameson's looking for you.

1182
01:11:33,840 --> 01:11:35,808
Look, where's six, Jen?
Where was her 2:00?

1183
01:11:35,960 --> 01:11:38,281
She's interviewing a new creative.

1184
01:11:38,480 --> 01:11:40,400
It's in the village.
It's a lunch thing, I think.

1185
01:11:43,960 --> 01:11:46,042
Thank you.

1186
01:11:48,640 --> 01:11:50,130
Thank you for lunch.

1187
01:11:52,880 --> 01:11:54,848
Are you fucking kidding me?

1188
01:11:59,200 --> 01:12:02,602
- This is scat.
- I have heard so much about you.

1189
01:12:02,760 --> 01:12:06,606
- You ignore my calls for this?
- It's not what you think, scat.

1190
01:12:06,800 --> 01:12:08,802
Of course it's not what I think,

1191
01:12:08,960 --> 01:12:10,689
because it's you.

1192
01:12:10,840 --> 01:12:13,081
- You're never what I think.
- What do you care?

1193
01:12:13,240 --> 01:12:15,766
- What do I care?
- Yeah, what the hell do you care?

1194
01:12:17,440 --> 01:12:19,522
They're grooming you for vp.

1195
01:12:26,240 --> 01:12:28,368
You've got some great ideas,
and I look forward

1196
01:12:28,520 --> 01:12:30,090
to seeing how we can incorporate them

1197
01:12:30,280 --> 01:12:32,851
into zephco's current campaigns,
which will probab...

1198
01:12:33,000 --> 01:12:36,004
she always starts
with those fucking ideas.

1199
01:12:47,920 --> 01:12:49,968
Welcome to zephco.

1200
01:12:50,120 --> 01:12:51,565
- Thank you.
- Thanks.

1201
01:13:07,080 --> 01:13:09,162
We're live in 30 seconds.

1202
01:13:09,360 --> 01:13:11,488
Did you make the market?
Just... yep.

1203
01:13:11,640 --> 01:13:13,927
- Makeup's clear.
- Want me to roll the tape?

1204
01:13:14,080 --> 01:13:15,366
- Perfect.
- Here you go.

1205
01:13:15,520 --> 01:13:17,682
Some sad breaking news
coming to us tonight.

1206
01:13:17,840 --> 01:13:21,481
Damien white, a young teenager,
age 16, has committed suicide.

1207
01:13:21,640 --> 01:13:25,122
He left behind a suicide note
that reads,

1208
01:13:25,280 --> 01:13:26,770
"I love everybody.

1209
01:13:26,960 --> 01:13:29,247
I just wish
I could have been cooler."

1210
01:13:29,400 --> 01:13:31,129
On the back, a hand-drawn...

1211
01:13:31,280 --> 01:13:33,806
Let me just check your microphone.

1212
01:13:36,920 --> 01:13:38,649
- Allegedly Damien...
- Jen, it's six.

1213
01:13:38,800 --> 01:13:41,167
Believed himself cool enough
to buy kok, the ultra-elite

1214
01:13:41,320 --> 01:13:43,687
- celebrity energy drink sold only to...
- Is Jameson there?

1215
01:13:43,840 --> 01:13:46,161
100 celebrities until yesterday...

1216
01:13:46,320 --> 01:13:48,402
when it was released
to the general public.

1217
01:13:51,360 --> 01:13:53,124
Celebrities have been tweeting...

1218
01:13:53,320 --> 01:13:54,970
Good evening, I'm Lisa Simmons.

1219
01:13:55,120 --> 01:13:57,771
We have some sad breaking news
coming to us tonight.

1220
01:13:57,920 --> 01:13:59,888
- We have sad breaking news.
- Quiet please!

1221
01:14:00,080 --> 01:14:04,005
Damien white, a young
teenager, age 16, has committed suicide.

1222
01:14:12,520 --> 01:14:14,329
Hello hello.

1223
01:14:22,000 --> 01:14:23,331
What are you doing here?

1224
01:14:23,520 --> 01:14:25,761
Look, I need a place to stay.

1225
01:14:25,920 --> 01:14:27,888
That three, man...

1226
01:14:28,040 --> 01:14:29,610
she took my job at addy.

1227
01:14:29,760 --> 01:14:31,489
You knew that, right?

1228
01:14:34,240 --> 01:14:35,651
- No, I didn't.
- Yeah.

1229
01:14:35,800 --> 01:14:38,804
They had to fire someone
for letting you and six go.

1230
01:14:42,800 --> 01:14:44,882
Hey, I'm sorry about...

1231
01:14:45,080 --> 01:14:47,526
It's all right.
It's just business.

1232
01:14:47,680 --> 01:14:50,524
Yeah.

1233
01:14:52,400 --> 01:14:54,607
I'm thinking of changing my image.

1234
01:14:56,360 --> 01:14:58,010
Really?

1235
01:14:58,160 --> 01:15:01,243
I liked the whole silent... thing.

1236
01:15:01,400 --> 01:15:03,562
Yeah, but it's kind of limiting.

1237
01:15:03,720 --> 01:15:06,326
There's only so far
you can go with that.

1238
01:15:07,800 --> 01:15:08,961
You know...

1239
01:15:09,120 --> 01:15:10,884
You were a really good arch-enemy.

1240
01:15:11,040 --> 01:15:12,690
- Yeah?
- Yeah.

1241
01:15:12,840 --> 01:15:14,922
Especially after you got me fired.

1242
01:15:15,080 --> 01:15:17,890
I was fuming.

1243
01:15:18,040 --> 01:15:20,611
Thanks.

1244
01:15:22,760 --> 01:15:25,445
I'm in love with a girl.

1245
01:15:25,600 --> 01:15:28,126
I don't even know her real name.

1246
01:15:31,560 --> 01:15:34,450
You, my friend,
are in love with an image.

1247
01:15:36,040 --> 01:15:38,088
- Is that bad?
- Eh...

1248
01:15:44,640 --> 01:15:46,608
Six quit.

1249
01:15:46,760 --> 01:15:47,966
She quit...

1250
01:15:49,480 --> 01:15:51,721
Because of you.

1251
01:15:56,440 --> 01:15:59,284
Cool enough to buy their
product. How do they recover, John?

1252
01:15:59,440 --> 01:16:03,047
How does zephco turn this around
and use it to their advantage?

1253
01:16:03,240 --> 01:16:04,810
Well, they don't.

1254
01:16:04,960 --> 01:16:08,248
Right now zephco should be
entirely on the defensive.

1255
01:16:08,400 --> 01:16:11,370
A young child has committed
suicide because this company

1256
01:16:11,520 --> 01:16:14,171
refused to sell them a drink.
This is a prime example

1257
01:16:14,320 --> 01:16:16,687
of corporate bullying
as far as I'm concerned.

1258
01:16:16,880 --> 01:16:19,121
- "Corporate bullying"?
- Is this real?

1259
01:16:19,280 --> 01:16:21,851
That's because companies
usually don't refuse to sell...

1260
01:16:22,000 --> 01:16:24,048
He actually killed himself?

1261
01:16:25,760 --> 01:16:26,807
Yeah.

1262
01:16:28,000 --> 01:16:29,809
Yeah, the family already lawyered up.

1263
01:16:29,960 --> 01:16:32,201
What usually happens
in circumstances like this

1264
01:16:32,400 --> 01:16:34,528
is that zephco would
identify a fall guy,

1265
01:16:34,680 --> 01:16:37,321
someone in the marketing department,
and terminate them publicly...

1266
01:16:37,440 --> 01:16:39,488
He's just an intern, scat.

1267
01:16:41,400 --> 01:16:43,721
They're grooming you for vp.

1268
01:16:43,880 --> 01:16:46,531
I feel like I'm losing you.

1269
01:16:50,360 --> 01:16:52,840
Jameson won't take any of my calls.

1270
01:17:05,000 --> 01:17:07,446
You're supposed to let me go.

1271
01:17:10,000 --> 01:17:11,889
That's why you came here, right?

1272
01:17:41,440 --> 01:17:43,727
You know, I was a ballerina.

1273
01:17:49,240 --> 01:17:51,641
I had dreams...

1274
01:17:54,040 --> 01:17:56,327
Like the kind we sell to people.

1275
01:18:13,520 --> 01:18:16,285
I was going to go
to the levinheimer academy...

1276
01:18:18,320 --> 01:18:20,641
Travel around Europe.

1277
01:18:26,520 --> 01:18:29,251
It wasn't just a goal, scat.

1278
01:18:33,120 --> 01:18:35,122
It was an absolute.

1279
01:18:41,000 --> 01:18:43,287
And then I went to Yale...

1280
01:18:45,760 --> 01:18:47,728
And I went to London.

1281
01:18:47,880 --> 01:18:50,042
I did my audition.

1282
01:18:51,680 --> 01:18:55,127
And they told me I was
missing a muscle in my calf.

1283
01:18:59,560 --> 01:19:02,131
I couldn't even do
the battement glisse.

1284
01:19:03,240 --> 01:19:04,651
A simple move.

1285
01:19:06,080 --> 01:19:07,809
I was missing a muscle in my leg

1286
01:19:07,960 --> 01:19:10,167
and there was nothing
I could do about it.

1287
01:19:10,320 --> 01:19:12,084
Even

1288
01:19:18,840 --> 01:19:20,649
I decided then...

1289
01:19:22,560 --> 01:19:24,608
That no one was ever going
to be able to tell me

1290
01:19:24,760 --> 01:19:26,842
what I could and couldn't do again.

1291
01:19:28,640 --> 01:19:30,165
Even

1292
01:19:39,720 --> 01:19:41,404
and now I'm here,

1293
01:19:43,200 --> 01:19:45,168
sitting in a bar,

1294
01:19:47,160 --> 01:19:49,003
waiting for you to fire me.

1295
01:19:53,440 --> 01:19:55,727
- Ironic.
- Is that real?

1296
01:19:55,880 --> 01:19:57,120
What?

1297
01:20:04,120 --> 01:20:07,169
Do you know how hard it is for me
to tell you the truth?

1298
01:20:13,160 --> 01:20:14,924
So you wanted to be a ballerina?

1299
01:20:20,320 --> 01:20:22,368
I wanted to be...

1300
01:20:30,080 --> 01:20:32,287
Right. Okay.

1301
01:20:34,880 --> 01:20:36,644
Try our new rejuvenating formula.

1302
01:20:36,800 --> 01:20:39,007
You'll look younger, feel younger...

1303
01:20:39,160 --> 01:20:41,686
We're here with the head

1304
01:20:41,840 --> 01:20:43,683
of new products
and marketing for zephco.

1305
01:20:43,840 --> 01:20:46,047
<i>Mr. scat, thank you for 'pining us.</i>

1306
01:20:46,200 --> 01:20:48,806
I only wish it was
under better circumstances.

1307
01:20:48,960 --> 01:20:51,406
I want to offer
my sincere condolences

1308
01:20:51,560 --> 01:20:53,562
to the white family
on behalf of zephco.

1309
01:20:53,720 --> 01:20:55,643
Mr. scat, it doesn't
seem like the death

1310
01:20:55,800 --> 01:20:57,689
of an innocent teenager
has affected you.

1311
01:20:57,840 --> 01:21:00,446
If you're asking me
to acknowledge the fact that

1312
01:21:00,600 --> 01:21:03,171
through this ad campaign
people will literally

1313
01:21:03,320 --> 01:21:06,164
kill themselves to get their
hands on what I'm selling...

1314
01:21:07,320 --> 01:21:09,209
Then yes.

1315
01:21:11,600 --> 01:21:13,568
Look, as far as I'm concerned,

1316
01:21:13,760 --> 01:21:16,445
this is one of the most successful
ad campaigns of all time.

1317
01:21:16,640 --> 01:21:19,405
It will certainly go down in history
as one of the most daring.

1318
01:21:19,600 --> 01:21:23,810
I know who Damien white is...
or who he was.

1319
01:21:23,960 --> 01:21:26,122
Because I fell in love
with the dream too.

1320
01:21:29,000 --> 01:21:31,321
But I don't want to spend
the rest of my life

1321
01:21:31,480 --> 01:21:32,845
chasing after an enigma.

1322
01:21:38,280 --> 01:21:39,805
And neither did Damien.

1323
01:21:42,720 --> 01:21:44,768
Look, I don't think that anybody

1324
01:21:44,960 --> 01:21:47,247
is taking the death of this
teenager very seriously

1325
01:21:47,400 --> 01:21:49,243
because they're still
buying my product.

1326
01:21:49,400 --> 01:21:52,131
This means that you've made
a conscious decision

1327
01:21:52,280 --> 01:21:55,284
to buy this drink
after Damien white's death...

1328
01:21:55,440 --> 01:21:57,966
after his suicide...
because it's even cooler.

1329
01:22:02,720 --> 01:22:06,167
In fact zephco's stock
has tripled since the suicide.

1330
01:22:06,320 --> 01:22:10,006
So if Damien white's death means
anything to you, then don't buy kok.

1331
01:22:10,160 --> 01:22:12,128
But that'll never happen

1332
01:22:12,320 --> 01:22:15,642
because you believe
in the dream, the fantasy.

1333
01:22:18,040 --> 01:22:20,611
Buy kok. Become perfect.

1334
01:22:25,320 --> 01:22:27,004
Scat!

1335
01:22:34,600 --> 01:22:36,409
What are you doing?

1336
01:22:36,560 --> 01:22:38,847
Just going for a walk.

1337
01:22:44,400 --> 01:22:46,084
Grand exit?

1338
01:22:46,240 --> 01:22:49,562
When will you realize,
when will people understand...

1339
01:22:49,720 --> 01:22:50,721
Yeah.

1340
01:22:50,880 --> 01:22:53,531
- ...that it's all fake?
- Don't you get it?

1341
01:22:53,680 --> 01:22:55,250
None of this is real, it's all fake.

1342
01:22:55,400 --> 01:22:57,607
The entire thing is fake.

1343
01:22:58,760 --> 01:23:00,603
Let me... let me explain
something to you.

1344
01:23:00,760 --> 01:23:03,047
If you live in a medium-sized city,
you see 800 ads...

1345
01:23:03,200 --> 01:23:05,407
You ruined all this for me.

1346
01:23:22,120 --> 01:23:23,610
Michael.

1347
01:23:24,680 --> 01:23:26,091
That's my name.

1348
01:23:33,920 --> 01:23:35,285
What's your real name?

1349
01:23:42,360 --> 01:23:44,920
And you're so used to this,
you don't even unders... you don't...

1350
01:23:45,040 --> 01:23:46,804
you don't realize it, okay,

1351
01:23:47,000 --> 01:23:49,048
but your body does.

1352
01:23:49,200 --> 01:23:51,601
Your heart rate increases,
your pupils dilate.

1353
01:23:51,760 --> 01:23:54,331
Your breathing becomes faster
and you become alert.

1354
01:23:55,720 --> 01:23:57,165
Because you've been tapped.

1355
01:23:57,320 --> 01:23:59,049
My name is six.

1356
01:24:00,080 --> 01:24:01,650
Looking at a billboard

1357
01:24:01,800 --> 01:24:04,565
is supposed to feel
like love at first sight.

1358
01:24:04,720 --> 01:24:07,121
But it's not. It's not real.

1359
01:24:07,280 --> 01:24:08,520
None of it's real.

1360
01:24:08,680 --> 01:24:10,250
It's marketing.

1361
01:24:10,440 --> 01:24:13,011
It's been a pleasure
doing business with you, six.

1362
01:24:14,880 --> 01:24:17,121
Without marketing,
you wouldn't know who you are.

1363
01:24:17,320 --> 01:24:19,368
Maybe...

1364
01:24:20,800 --> 01:24:23,326
Sometimes you need
to walk away from that.

1365
01:24:25,080 --> 01:24:26,764
Because you haven't
been changed

1366
01:24:26,920 --> 01:24:28,649
and you haven't been perfected.

1367
01:24:31,720 --> 01:24:34,291
You're just drinking
the same old stuff.

1368
01:24:36,480 --> 01:24:38,323
"Just"

1369
01:24:38,480 --> 01:24:40,960
a lost soul who's still drinking...

1370
01:24:42,480 --> 01:24:43,970
Syrup-

1371
01:24:45,480 --> 01:24:55,970
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