1 00:00:00,870 --> 00:00:07,650 Lots of people just don't care about the technical details of why it's better from a consumer point 2 00:00:07,650 --> 00:00:08,430 of view. 3 00:00:08,550 --> 00:00:13,260 And if you're explaining this to management it becomes very easy. 4 00:00:13,410 --> 00:00:14,850 Six is better than five 5 00:00:19,470 --> 00:00:22,000 I'm walking in the forest. 6 00:00:22,000 --> 00:00:22,660 Why does that matter. 7 00:00:23,170 --> 00:00:29,150 Well the great thing is I can pull out my phone and I can still check my email if I want to. 8 00:00:29,200 --> 00:00:34,130 Now for a lot of us when we go out into nature we don't want to have access to the Internet. 9 00:00:34,360 --> 00:00:38,480 But I think for many of us we still want to be connected. 10 00:00:38,570 --> 00:00:45,730 Now the great thing about the Sally a network is I can see how good my signal is by simply looking at 11 00:00:45,730 --> 00:00:46,720 my phone. 12 00:00:46,780 --> 00:00:56,440 It's just shifted actually from 3G to 4G so I know that 4G is better than 3G because of the simple numbering 13 00:00:56,440 --> 00:00:59,980 convention used in selling networks. 14 00:00:59,980 --> 00:01:09,670 I know that 5G is gonna be better than 4G and 4G is better than 3G simply because of the numbers. 15 00:01:09,730 --> 00:01:19,480 So really happy that I've walked up this hill a bit more but out of breath but my signal has improved 16 00:01:19,570 --> 00:01:23,680 from 3G to 4G which is great internet connection is now better. 17 00:01:24,640 --> 00:01:27,040 But in Wi-Fi we don't have that. 18 00:01:27,070 --> 00:01:36,490 While we didn't have that we had weird numbers and names like AT&T 11 B in the past from a non-technical 19 00:01:36,490 --> 00:01:40,610 users point of view they just didn't seem to be any logic. 20 00:01:40,660 --> 00:01:49,390 We have edited out eleven B and then we go to a and then suddenly we go to G and then we go to n and 21 00:01:49,390 --> 00:01:53,840 then we go to AC and now a X there's no logic in that. 22 00:01:53,860 --> 00:01:56,680 So you know which channels are used. 23 00:01:56,680 --> 00:02:04,570 Who cares about the channels if you're a non-technical user all you care about is speed and reliability. 24 00:02:04,570 --> 00:02:12,100 So which standard allows me to connect to the Internet more quickly with less trouble and which one 25 00:02:12,100 --> 00:02:13,150 is quicker. 26 00:02:13,150 --> 00:02:16,150 All I care about is getting to Facebook as a user. 27 00:02:16,150 --> 00:02:18,280 I don't care about the underlying infrastructure. 28 00:02:19,480 --> 00:02:24,730 I mean as an analogy do you care how your electricity gets to your house. 29 00:02:24,730 --> 00:02:25,250 No. 30 00:02:25,270 --> 00:02:29,050 All you care about is that when you turn the lights on they go on. 31 00:02:29,500 --> 00:02:33,090 So from a non-technical users point of view the same thing applies. 32 00:02:33,100 --> 00:02:40,840 They don't care if a is better than gee it's better than a C or whatever they just want better throughput 33 00:02:41,320 --> 00:02:46,490 better reliability and I think the Wi-Fi Alliance has done something really good here. 34 00:02:46,510 --> 00:02:48,990 They've changed the naming convention used. 35 00:02:49,000 --> 00:02:50,040 They've changed the name. 36 00:02:50,050 --> 00:02:57,010 So rather than talking about a C or A X from a layman's point of view or a non-technical users point 37 00:02:57,010 --> 00:03:06,550 of view we can now talk about Wi-Fi six Wi-Fi five Wi-Fi for so n is Wi-Fi for not as good as AC which 38 00:03:06,550 --> 00:03:10,930 has Wi-Fi five which is not good as a exe which is Wi-Fi sex. 39 00:03:11,080 --> 00:03:17,500 It's so much easier for a non-technical user to understand which Wi-Fi is better. 40 00:03:17,590 --> 00:03:20,770 Six is obviously better than five which is obviously better than for 41 00:03:25,350 --> 00:03:26,010 and guess what. 42 00:03:26,430 --> 00:03:28,640 Yeah I've got a 4G connection. 43 00:03:29,010 --> 00:03:34,980 I know once again that 4G is better than 3G which is better than 2G. 44 00:03:34,980 --> 00:03:37,940 I don't have to understand the technical details of why it's better. 45 00:03:38,100 --> 00:03:42,720 I just know it's better because four is better than three and in the same way. 46 00:03:42,870 --> 00:03:51,840 I know as a consumer or user non-technical person that Wi-Fi 6 is better than Wi-Fi five better than 47 00:03:51,840 --> 00:04:00,060 Wi-Fi for lots of people just don't care about the technical details of why it's better from a consumer 48 00:04:00,060 --> 00:04:00,690 point of view. 49 00:04:01,230 --> 00:04:08,850 And if you're explaining this to management it becomes very easy six is better than five if they want 50 00:04:08,850 --> 00:04:14,160 to know the technical details you can get into the technical details and we'll discuss that in this 51 00:04:14,160 --> 00:04:16,180 video but you don't have to. 52 00:04:16,230 --> 00:04:19,180 You can simply say six is better than five. 53 00:04:19,320 --> 00:04:27,690 Just like you and probably many people that you know just to just assume or know inverted commas that 54 00:04:27,690 --> 00:04:34,230 4G is better than 3G and they know that 5G is better than 4G. 55 00:04:34,230 --> 00:04:37,950 We just assume that because that's what we've been told. 56 00:04:37,950 --> 00:04:43,470 Without actually understanding necessarily may not be true for you but for a lot of people the technical 57 00:04:43,470 --> 00:04:51,140 details of why 4G is better than 3G as a consumer we just realize that if we get a 4G connection the 58 00:04:51,150 --> 00:04:52,580 Internet is going to be faster. 59 00:04:52,590 --> 00:04:54,630 So I'm going to be happier. 60 00:04:54,630 --> 00:04:56,440 Same is true now for Wi-Fi. 61 00:04:56,640 --> 00:05:03,900 If I get a Wi-Fi six router I'm going to be a lot happier than someone who's got a Wi-Fi 3 router or 62 00:05:03,900 --> 00:05:08,550 Wi-Fi for RADA because it's going to be quicker it's going to be better. 63 00:05:08,750 --> 00:05:12,590 It's gonna be easier to connect and all I care about is getting to Facebook. 64 00:05:12,630 --> 00:05:16,770 Getting to Instagram getting to certain Web sites as quickly as I can. 65 00:05:16,800 --> 00:05:19,230 I don't care about the technical details. 66 00:05:19,410 --> 00:05:26,730 So this rebranding exercise makes a lot of sense and it makes it a lot easier for vendors to brand their 67 00:05:26,730 --> 00:05:36,360 routers and their wireless devices so that users know which devices better a device with a branding 68 00:05:36,360 --> 00:05:44,550 of six who's gonna be better than a device with a branding of five or four just like we know that 5G 69 00:05:44,550 --> 00:05:47,180 is better than 4G which is better than 3G. 70 00:05:47,520 --> 00:05:48,870 So makes a lot of sense.